Leonardo AI
What is Leonardo AI?
Leonardo AI is a visual-first AI creation platform for creators and teams that generates images, video, edits, and upscales in one workspace. It includes AI Image Generator, AI Image Editor, Image-to-Video, Blueprints, and single API call workflows. Leonardo AI is used by Coca-Cola, Canva, Ducati, and Springbok. Plans run FREE $0/month, Essential $12/month, Premium $30/month, Ultimate $60/month, Starter $72/month, and Growth $144/month.
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At a glance
- Leonardo AI is best for creators and teams who need controlled image, video, and editing workflows.
- FREE $0/mo; Essential $12/mo; Premium $30/mo; Ultimate $60/mo; Starter $72/mo; Growth $144/mo; Needa customplan? Custom…
What does Leonardo AI do?
Leonardo handles image, video, editing, and upscaling workflows through a visual-first interface that lets you move from prompt to polished output without bouncing between tools. Its AI image generator turns text or source images into new visuals, while Omni-style editing lets you refine details, remove or replace objects, and preserve the parts that matter. For motion, the video generator can animate stills or build short sequences from text, image references, and start frames. At scale, Leonardo says it has generated 4B assets, supports 80 models, and serves users across 235 countries and 16 industries. The API flow is designed for production use: design visually, then export code for image and video generation. The platform also shows quality control with true 105-megapixel output, up to 105MP upscaling from images up to 20MB, and a maximum 8x magnification. Brands like Coca-Cola, Canva, Ducati, and Springbok appear among its trusted customers.
Why use Leonardo AI?
- Its visual-first workflow lets teams design media generation before exporting API code, reducing translation errors between concept and production.
- It combines image, video, editing, and upscaling in one workspace, so creators can finish more of the pipeline without context switching.
- The platform's scale claims, 4B assets generated and 80 models, suggest broad creative coverage rather than a narrow single-purpose tool.
- SOC 2 Type I and Type II accreditation gives buyers a clearer security and compliance story for enterprise use.
- Team and API plans add concurrency, custom limits, and production support for higher-volume workflows.
Who is Leonardo AI for?
- Creative teams who need to produce campaign visuals without switching between separate tools.
- Marketers who want fast concept-to-asset workflows for social, banner, and product content.
- Designers who need prompt-guided editing and consistent visual output across iterations.
- Developers who want a visual workflow that exports production-ready API code.
- Content producers who need higher-volume generation with team-friendly controls.
What are Leonardo AI's key features?
visual-first design
Create images, graphics, and video in one visual workspace, with AI Image Generator, AI Graphic Design, and AI Video Generator for faster production.
Blueprints
Use preset workflows to generate campaign-ready visuals and brand mockups, helping teams repeat proven setups instead of rebuilding prompts from scratch.
single API call
Generate and edit assets through one API call, which simplifies automation for teams building apps on Leonardo AI's platform.
custom model support
Train and use personal AI models, with support for up to 50 models on higher plans, so outputs stay closer to your brand style.
usage metering
Track token use across generations with shared tokens, bank capacity, and up to 10 concurrent generations, making consumption easier to manage.
cost tracking
Monitor spend with token banks, top-up tokens, and a $5 API credit start, so teams can forecast usage before scaling.
Image-to-Video
Turn still images into video and guide motion with start frames, end frames, and image reference controls for more predictable clips.
AI Image Editor
Edit images with Omni Editing, object removal, background removal, relighting, and upscaling tools without restarting the whole workflow.
What does Leonardo AI integrate with?
- Canva
- Kling 01
- Kling 03
What are Leonardo AI's use cases?
Campaign visuals for creative teams
Creative teams use Leonardo AI to produce campaign visuals without bouncing between separate tools, using visual-first design to move from concept to polished assets in one place. They can keep iterations aligned with AI Image Editor and maintain brand consistency across versions.
Social assets for marketers
Marketers use Leonardo AI to turn prompts into social posts, banners, and product creatives quickly, using Blueprints to repeat winning layouts and AI Image Generator to fill content calendars faster. The result is faster concept-to-asset turnaround with fewer handoffs.
Prompt-guided edits for designers
Designers use Leonardo AI to refine visuals without restarting from scratch, using AI Image Editor and Prompt-based editing to make targeted changes while preserving the original look. That helps them keep consistent output across iterations and reduce rework.
Production-ready workflows for developers
Developers use Leonardo AI to build a visual workflow that exports production-ready API code, relying on single API call and custom model support to connect generation into their product stack. This shortens the path from prototype to deployable image generation.
How does Leonardo AI work?
- Start by choosing a creation path in the visual-first design workspace, then open AI Image Generator or AI Image Editor to define the first asset you want to produce.
- Add a prompt, reference image, or brand input, and use Blueprints to structure repeatable outputs for campaigns, product shots, or social variations.
- Refine the result with Prompt-based editing, Image Guidance, and Consistent Characters & Styles so each iteration stays on-brand and closer to the intended composition.
- Export or continue in the same workflow with single API call, or connect Canva and model options like Kling 01 and Kling 03 when you need broader production use.
- Track generation activity with usage metering and cost tracking, then scale output with custom model support and higher-volume generation controls as your team grows.
How much does Leonardo AI cost?
FREE
$0/mo- Perfect for casual creators who want to explore AI art
- Tokens150 / day
- Token Bank150
- Creations accessPublic
- Presets
- Quality settingsBasic
- Personal collections1
Essential
$12/mo- Best for daily hobbyists and enthusiasts Included with Canva Business
- Tokens8,500 / month
- Token Bank25,500
- Creations accessPrivate
- Presets
- Quality settingsEnhanced
- Personal collectionsUnlimited
- Personal AI models10
- Max Simultaneous Generations2
- Top-up Tokens
Premium
$30/mo- Best for semi-professionals and active creators who need more output
- Tokens25,000 / month
- Token Bank75,000
- Creations accessPrivate
- Presets
- Quality settingsEnhanced
- Personal collectionsUnlimited
- Personal AI models20
- Max Simultaneous Generations3
- Max generations queue10
- Top-up Tokens
- Image Generation for select models at a relaxed pace*Unlimited
Ultimate
$60/mo- Perfect for professional creators, small businesses and content producers
- Tokens60,000 / month
- Token Bank180,000
- Creations accessPrivate
- Presets
- Quality settingsEnhanced
- Personal collectionsUnlimited
- Personal AI models50
- Max Simultaneous Generations6
- Max generations queue20
- Top-up Tokens
- Image Generation for select models at a relaxed pace*Unlimited
Starter
$72/mo- 75,000Shared Tokens
- 225,000Bank Capacity
- Tokens Per Seat25,000
- Resets on your Billing Date
- Relaxed Image Generation for selected models*Unlimited
- Private Team Generations
- Train AI models using team tokens
- CollectionsUnlimited
- Realtime Generation actionsUnlimited
- Max simultaneous generations run6
- Max generations queue at once20
- Enhanced Quality
Growth
$144/mo- 180,000Shared Tokens
- 540,000Bank Capacity
- Tokens Per Seat60,000
- Resets on your Billing Date
- Relaxed Image Generation for selected models*Unlimited
- Private Team Generations
- Train AI models using team tokens
- CollectionsUnlimited
- Realtime Generation actionsUnlimited
- Max simultaneous generations run6
- Max generations queue at once20
- Enhanced Quality
Needa customplan?
Custom- Tokens Per SeatCustom
- Resets on your Billing Date
- All Starter and Growth plan features included
- Tailored to your business needs
Pay as you go
Start now- Ideal if you're moving quickly from early experiments to production
- Start with $5 API credit to get started
- No commitments, pay only for what you use
- Automatic top ups to keep production running smoothly
- Access to the latest models from day one
- Up to 10 concurrent generations
- API credit doesn't expire
API Custom
Custom- Built for running higher-volume workloads or planning long-term scale.
- Custom concurrent generation limits
- Model-based discounts
- Dedicated support for production deployments
Frequently asked questions
What is Leonardo AI?
Leonardo AI is a visual-first AI creation platform for creators and teams that generates images, video, edits, and upscales in one workspace. It includes AI Image Generator, AI Image Editor, Image-to-Video, Blueprints, and single API call workflows. Leonardo AI is used by Coca-Cola, Canva, Ducati, and Springbok. Plans run FREE $0/month, Essential $12/month, Premium $30/month, Ultimate $60/month, Starter $72/month, and Growth $144/month.
How much does Leonardo AI cost? Is it free?
Leonardo AI has a free plan, with paid tiers including Essential at $12/month, Premium at $30/month, Ultimate at $60/month.
What is Leonardo AI used for? Who is it for?
Leonardo AI is used for visual-first design, Blueprints, and single API call. It's built for Creative teams, Marketers, and Designers.
Does Leonardo AI have an API and what does it integrate with?
Leonardo AI doesn't publish a public API. It integrates with Canva, Kling 01, Kling 03.
Editor's read
Check the plan limits before committing: FREE caps Fast Tokens at 150 per day, while Essential, Premium, and Ultimate raise monthly token allowances and add more personal AI models. If your workflow depends on private creations or team generation, verify the tier includes those controls.
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