Luma AI
What is Luma AI?
Luma AI is a creative AI platform for teams that plans, generates, iterates, and refines visual work with full workflow context. It combines Creative agents, Shared Context, and Collaboration with production-oriented tools like Uni-1.1 API, Export for Production, and Learning Center. Teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain use it. Plans run Plus $30/month, Pro $90/month, Ultra $300/month, with Team and Enterprise contact sales.
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At a glance
- Luma AI is best for creative teams who need faster concepting, iteration, and production-ready visual output.
- Plus $30/mo; Pro $90/mo; Ultra $300/mo; Team Custom; Enterprise Custom
What does Luma AI do?
Luma's creative agents plan, generate, iterate, and refine visual work with full context across the workflow. The app pairs Brainstorm Mode and Create Mode with Shared Context, so teams can move from rough intent to polished outputs without constantly re-explaining the brief. On the model side, Uni-1.1 is a reasoning model for builders, while Ray3 adds reasoning-driven video generation, Draft Mode, character reference, keyframes, and HDR output for more controlled edits. The platform is already used by teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain. Its API page says Uni-1.1 is designed for production, with two endpoints, Python, JS/TS, Go SDKs, and CLI support, and claims less than half the price and latency of comparable models. The product pages also point to scale-oriented workflows like team workspaces, export for production, and creating at scale, while the Learning Center adds tutorials, guides, and live training to help teams adopt it quickly.
Why use Luma AI?
- It combines planning, generation, iteration, and refinement in one workflow, reducing handoffs between ideation and production.
- Ray3 adds reasoning-driven video controls like character reference, keyframes, and Draft Mode for more directed edits.
- The Uni-1.1 API is built for production use with SDKs and CLI support, which helps teams ship faster.
- Team and Enterprise plans add shared workspaces, analytics, SSO, and training for coordinated rollout.
- The platform is already used by large agencies and brands, which signals fit for collaborative creative operations.
Who is Luma AI for?
- Creative directors who want an AI partner that can move from brainstorm to production assets.
- Marketing teams who need to generate and adapt campaign visuals across channels.
- Video producers who need controlled generation, edits, and higher-fidelity outputs.
- Product and brand teams who want consistent visual exploration at scale.
- Developers building creative workflows who need a production-oriented model API.
What are Luma AI's key features?
Creative agents
Generate and edit images or video with Luma Agents, including third-party models like GPT Image 2, Veo 3, and Kling 2.6 for faster production.
Uni-1.1 API
Use the Uni-1.1 API through two endpoints for image and video generation, with up to nine references per turn and native 1080p output.
Shared Context
Keep prompts, references, and edits aligned across projects so teams can reuse context instead of rebuilding it for every asset.
Collaboration
Invite guest collaborators, manage team members, and share projects with team-wide access, usage analytics, and shared credits for coordinated production.
Export for Production
Export deliverables in production-ready formats such as 16-bit EXR frames and 4K HDR footage for downstream editing and finishing.
Learning Center
Access Weekly Luma Training and the Luma Open Workshop, plus guides and tutorials, to learn workflows and ship assets faster.
Safe & Secure
Support enterprise use with SSO, enterprise commitments, and custom fine-tuning, giving larger teams clearer control over access and deployment.
Scale across your pipeline
Run high-volume creative work with claims of 4x faster performance and 3x lower cost, helping teams produce more variants at scale.
What does Luma AI integrate with?
- ElevenLabs
- GPT Image 2
- Veo 3
- Kling 2.6
- Zoom
- API
What are Luma AI's use cases?
Creative directors prototype faster
Creative directors use Luma AI as an AI partner to move from brainstorm to production-ready concepts, using Creative agents and Shared Context to keep ideas aligned across iterations. They can explore multiple directions, then hand off polished outputs with Export for Production instead of rebuilding assets elsewhere.
Campaign visuals for marketing teams
Marketing teams use Luma AI to generate and adapt campaign visuals across channels, using campaign visual editing and A/B testing creative generator to produce channel-specific variants. Collaboration helps reviewers stay in the loop while Shared Context keeps the brand direction consistent.
Video production with controlled edits
Video producers use Luma AI to generate, refine, and localize footage, using Create Mode and Localize a video into multiple languages to keep edits controlled and on brief. Export for Production helps them move from draft clips to deliverables without losing fidelity.
Developer workflows through API
Developers building creative workflows use Luma AI to wire generation into production systems, relying on the Uni-1.1 API and Scale across your pipeline to automate repeatable asset creation. Safe & Secure supports teams that need a dependable model layer for internal tools.
How does Luma AI work?
- Start with a Demo Board to sketch the first direction, then use Brainstorm Mode to explore concepts with Creative agents and Shared Context before committing to a production path.
- Switch into Create Mode to generate assets, refine prompts, and compare variations. Use Create with Your Voice to keep outputs aligned with your brand or visual style.
- Bring teammates into Collaboration or Team Workspaces so reviewers can comment, share context, and keep campaign decisions moving without losing version history.
- Use Export for Production to turn approved concepts into deliverables, then apply From assets to deliverables workflows to package outputs for downstream design or video use.
- Expand with the Learning Center, Guides & Tutorials, and Live Training & Virtual Workshops to standardize best practices as you Scale across your pipeline.
How much does Luma AI cost?
Plus
$30/mo- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Pro
$90/mo- Everything in Plus, with:
- 4x usage with the Luma Agents
Ultra
$300/mo- Everything in Pro, with:
- 15x usage with the Luma Agents
Team
Custom- Everything in our regular plans, plus:
- Manage and add team members
- Usage analytics
- Shared team credits
- SSO
Enterprise
Custom- Everything in our Team plan, plus
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
- Force multiplying teams at
Frequently asked questions
What is Luma AI?
Luma AI is a creative AI platform for teams that plans, generates, iterates, and refines visual work with full workflow context. It combines Creative agents, Shared Context, and Collaboration with production-oriented tools like Uni-1.1 API, Export for Production, and Learning Center. Teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain use it. Plans run Plus $30/month, Pro $90/month, Ultra $300/month, with Team and Enterprise contact sales.
How much does Luma AI cost? Is it free?
Luma AI has 5 paid plans: Plus at $30/month, Pro at $90/month, Ultra at $300/month.
What is Luma AI used for? Who is it for?
Luma AI is used for Creative agents, Uni-1.1 API, and Shared Context. It's built for Creative directors, Marketing teams, and Video producers.
Does Luma AI have an API and what does it integrate with?
Luma AI doesn't publish a public API. It integrates with ElevenLabs, GPT Image 2, Veo 3, Kling 2.6, Zoom, and 1 more.
Editor's read
Check whether your workflow needs Team or Enterprise before committing. Shared team credits, usage analytics, and SSO sit on Team, while Enterprise adds custom fine-tuning and dedicated education and training.
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