Omnia Retail
What is Omnia Retail?
Omnia Retail is a pricing automation platform for pricing teams that monitors competitor, reseller, marketplace, and internal sales data, then turns it into rule-based repricing. It combines AI Price Monitoring, AI Dynamic Pricing, and the Pricing Strategy Tree™ to manage large assortments. Omnia integrates with the Omnia API and customizable data feeds, and counts Samsung, Philips, L'Oréal, Kaufland, and Bol among its customers. SMB plans start at €399 per month, with Enterprise custom pricing.
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At a glance
- Omnia Retail is best for pricing teams who need automated competitor monitoring and rule-based repricing across large assortments.
- Enterprise Pricing Solutions Contact us for a custom plan
- Yes — Enterprise-level integrations are available through customizable data feeds or the Omnia API.
What does Omnia Retail do?
Omnia's pipeline turns competitor, reseller, marketplace, and internal sales data into pricing decisions and automated updates. It combines AI Price Monitoring, AI Dynamic Pricing, and the Pricing Strategy Tree™ so teams can collect market prices, compare them against their own assortment, and push rule-based changes back into their workflow. The experience is built for both quick-launch SMB setups and more complex multi-shop operations, with plug-and-play integrations and configurable data feeds for larger deployments. At scale, Omnia says it supports hundreds of retailers and brands, manages millions of product assortments, and handles thousands of products across dozens of competitors. The platform also surfaces large data volumes, including 140,000,000 market price scrapes and 40,000,000 calculations from day to day.
Why use Omnia Retail?
- Omnia combines monitoring and repricing in one workflow, so teams can move from market data to action without stitching together separate tools.
- Its Pricing Strategy Tree™ lets buyers build and adjust pricing rules at the product or category level instead of relying on rigid repricing logic.
- Plug-and-play integrations and configurable data feeds reduce implementation friction for both SMB and enterprise setups.
- The platform is built to handle millions of product assortments, which matters for teams that outgrow spreadsheet-based pricing.
- Enterprise customers can use the Omnia API and customizable data feeds for deeper system integration and automation.
Who is Omnia Retail for?
- Pricing managers who need faster competitor monitoring and clearer pricing decisions.
- Category managers who want to spend less time on manual repricing tasks.
- E-commerce operations teams that need pricing updates to sync across shop systems.
- Enterprise pricing teams managing multiple shops, markets, and internal stakeholders.
- SMB retailers and brands looking for quick-launch pricing automation.
What are Omnia Retail's key features?
Agentic Pricing
Uses an agentic workflow to move from monitoring to action, helping teams handle millions of product assortments and reduce double-digit hours spent on manual repricing.
AI Pricing Software
Combines AI Price Monitoring and AI Dynamic Pricing in one platform, so pricing teams can track market changes and automate strategy updates from a single system.
AI Price Monitoring
Collects pricing data from any competitor, reseller, or field, giving buyers broad market visibility across dozens of competitors and faster reaction to price changes.
AI Dynamic Pricing
Automates pricing strategies across internal stakeholders, using Omnia API or customizable data feeds to keep pricing decisions aligned with live market signals.
Streamlined Onboarding Process
Supports plug-and-play integrations and single-shop setup, so teams can get started within minutes instead of spending time on complex implementation.
Extensive Market Data
Draws on 140,000,000 market price scrapes and 40,000,000 calculations from day to day, giving pricing teams a larger data base for decisions.
Automate your Price Comparison
Automates price comparison across Google Shopping, Amazon, eBay, Bol.com, and Kaufland, helping teams track rivals and resellers without manual checks.
What does Omnia Retail integrate with?
- Shopware
- Plentymarkets
- JTL
- Google Shopping
- Amazon
- eBay
- Bol.com
- Kaufland
- Shopware 5
- Shopware 6
- SAP
- Shopify
What are Omnia Retail's use cases?
Pricing managers monitor competitors
Pricing managers use Omnia Retail to track dozens of competitors and turn market changes into clearer decisions, using AI Price Monitoring and Automate your Price Comparison to spot gaps faster. They can then use From Monitoring to Decision-making to move from raw price data to action without living in spreadsheets.
Category teams cut repricing work
Category managers use Omnia Retail to reduce manual repricing across thousands of products, using AI Dynamic Pricing to automate routine updates. With Pricing Strategy Tree™ guiding rule setup, they spend less time on repetitive adjustments and more time on assortment and margin decisions.
Enterprise pricing across shops
Enterprise pricing teams use Omnia Retail to coordinate pricing across multiple shops, markets, and stakeholders, using Agentic Pricing to manage complex decisions at scale. Extensive Market Data helps them keep strategies aligned while maintaining consistent pricing logic across the business.
Quick-launch automation for SMBs
SMB retailers and brands use Omnia Retail to launch pricing automation quickly, using Streamlined Onboarding Process and AI Pricing Software to get started without a long implementation. Plug & Play integrations help them connect shop systems fast and begin updating prices sooner.
How does Omnia Retail work?
- Connect your first shop system through a Plug & Play integration or the Omnia API, then import product and competitor data into AI Price Monitoring to establish your baseline.
- Set up your pricing logic in Pricing Strategy Tree™ and define the rules that guide AI Dynamic Pricing, so the platform knows when and how to adjust prices.
- Review market signals in Extensive Market Data and use Automate your Price Comparison to compare your assortment against competitors, resellers, and domains.
- Let Agentic Pricing surface recommendations in Omnia Agent, then move from monitoring to decision-making with clearer actions for each category or shop.
- Roll updates out across connected systems, monitor results, and refine your strategy as new data arrives, keeping pricing aligned without constant manual repricing.
How much does Omnia Retail cost?
Enterprise Pricing Solutions
Contact us for a custom plan- Multi-shop Setup
- Unlimited users
- AI Price Monitoring | Pricing data from any competitor, reseller or field
- AI Dynamic Pricing | Effortlessly automate multiple pricing strategies across all internal stakeholders
- Omnia Agent | Insights on demand
- Dedicated Customer Success team
Frequently asked questions
What is Omnia Retail?
Omnia Retail is a pricing automation platform for pricing teams that monitors competitor, reseller, marketplace, and internal sales data, then turns it into rule-based repricing. It combines AI Price Monitoring, AI Dynamic Pricing, and the Pricing Strategy Tree™ to manage large assortments. Omnia integrates with the Omnia API and customizable data feeds, and counts Samsung, Philips, L'Oréal, Kaufland, and Bol among its customers. SMB plans start at €399 per month, with Enterprise custom pricing.
How much does Omnia Retail cost? Is it free?
Omnia Retail has 2 paid plans: SMB Pricing Solutions at Starting at €399 per month, Enterprise Pricing Solutions at Contact us for a custom plan.
What is Omnia Retail used for? Who is it for?
Omnia Retail is used for Agentic Pricing, AI Pricing Software, and AI Price Monitoring. It's built for Pricing managers, Category managers, and E-commerce operations teams that need pricing updates to sync across shop systems.
Does Omnia Retail have an API and what does it integrate with?
Enterprise-level integrations are available through customizable data feeds or the Omnia API. It integrates with Shopware, Plentymarkets, JTL, Google Shopping, Amazon, and 7 more.
Editor's read
Check whether the SMB plan's single-shop setup and up to 5 users cover your current operating model. If you need multi-shop deployment or unlimited users, the listing points to Enterprise pricing instead.
