Shopify Magic
What is Shopify Magic?
Shopify Magic is an AI layer for merchants that helps create content, surface insights, and automate store tasks. Sidekick handles prompts for field setup, metafields, store design, product photos, product copy, pricing strategy, and weekly performance summaries. It is built into Shopify's commerce stack and is used by brands like Blurrd, Tuckernuck, Brave Little Ones, York St, and Jaded London. Plans run Basic $29/mo, Grow $79/mo, Advanced $299/mo, Plus from $2,300/mo, POS Pro +$89/mo, and Agentic $0/mo.
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At a glance
- Shopify Magic is best for merchants who want AI help with store setup, content, and day-to-day commerce tasks.
- Basic $29/mo; Grow $79/mo; Advanced $299/mo; Plus from$2,300/mo; Agentic $0/mo
- 3 days, no credit card
What does Shopify Magic do?
Shopify Magic runs across the platform as an AI layer that helps merchants create content, surface insights, and automate store tasks. Sidekick is the conversational entry point: it can help with field setup, metafield management, store design, product photos, product copy, pricing strategy, social posts, discounts, and weekly performance summaries. The experience is built to turn prompts and store data into practical outputs, so merchants can move from idea to action without switching tools. At scale, Shopify says the system is used by millions of merchants and powers billions of transactions, with support for millions of companies around the world. The platform is updated 150+ times twice a year, and Sidekick is a 24/7 Shopify expert. Shopify also points to brands like Blurrd, Tuckernuck, Brave Little Ones, York St, and Jaded London as users of Sidekick, while the broader commerce stack includes AI chats, checkout, email, inbox, and agent-facing commerce primitives.
Why use Shopify Magic?
- Sidekick is built into Shopify, so merchants can get AI help without stitching together separate tools.
- The assistant can connect store data to recommendations, which makes its suggestions more operational than generic.
- Shopify pairs AI creation with commerce workflows like checkout, email, inbox, and store management.
- The platform is already used by millions of merchants and supports billions of transactions, so the AI sits inside a mature commerce stack.
- Shopify updates the platform 150+ times twice a year, which gives the AI layer a fast-moving product surface.
Who is Shopify Magic for?
- Solo entrepreneurs who need help launching a store quickly.
- Small teams who want AI support for content and operational tasks.
- Merchants who need product copy, images, and campaign ideas in one place.
- Store operators who want faster answers from their commerce data.
- Brands selling across online, in-person, and AI chat channels.
What are Shopify Magic's key features?
World's best checkout
Accept payments through Shop Pay and Google Pay with a checkout built for billions of transactions, reducing friction at the final step and helping more carts convert.
Transform product images instantly
Edit product photos with Shopify's Photo editor to create cleaner listings faster, which helps merchants publish polished visuals without external design tools.
Create high-converting email campaigns
Build campaigns in Shopify Email and Shopify Inbox, then use Shopify Magic to draft copy and turn live chats into checkouts for more sales opportunities.
Writer
Generate product descriptions for SEO, social media content, and email marketing campaign copy, helping teams publish more content while keeping messaging consistent.
pricing strategy
Get pricing suggestions from Shopify Magic based on store data, so merchants can adjust offers and discounts and offers with less guesswork.
weekly performance summary
Review a weekly performance summary that surfaces store trends and low-stock alert signals, helping teams spot issues before they affect sales.
Universal primitives
Use standardized operations, custom extensions, dynamic negotiation, open payments, and any transport to connect commerce workflows across systems and channels.
What does Shopify Magic integrate with?
- Shopify Inbox
- Shopify Email
- Google Pay
- Shop Pay
What are Shopify Magic's use cases?
Solo founder store launch
A solo entrepreneur uses Shopify Magic to launch a store quickly, using Writer to draft product descriptions for SEO and pricing strategy to set initial offers. They can also rely on World's best checkout to turn early traffic into sales without stitching together separate tools.
Small team content ops
A small team uses Shopify Magic to keep content moving, using Create high-converting email campaigns and social media content to plan launches and promotions in one place. Sidekick helps them answer store questions and handle operational tasks faster, so campaigns ship on time.
Merchandising from product photos
A merchant uses Shopify Magic to turn raw assets into sellable listings, using Transform product images instantly and Designer to polish visuals before publishing. Writer then helps create product descriptions for SEO, so the same workflow supports both conversion and discoverability.
Commerce insights for operators
A store operator uses Shopify Magic to get faster answers from commerce data, leaning on weekly performance summary and Sidekick to spot what changed and what needs attention. They can then act on low-stock alert or discounts and offers without digging through reports.
How does Shopify Magic work?
- Connect your store and start with Sidekick so Shopify Magic can understand your catalog, orders, and tasks. Use it to ask questions, draft content, and surface next actions from your commerce data.
- Open Writer or Designer to generate product descriptions for SEO, social media content, and polished visuals. Refine the output in the editor, then publish directly to your storefront.
- Build campaigns with Create high-converting email campaigns and email marketing campaign tools. Pair them with discounts and offers to launch promotions that drive clicks and purchases.
- Review weekly performance summary to see what sold, what stalled, and where to adjust. Use pricing strategy, low-stock alert, and shipping audit to keep operations moving.
- Expand into more channels with Universal primitives and Turn live chats into checkouts. Connect Shopify Inbox, Shopify Email, Google Pay, and Shop Pay to keep selling consistent across touchpoints.
How much does Shopify Magic cost?
Basic
$29/mo- For solo entrepreneurs
- Sell online, in person and in AI chats
- Card rates from 2.9% + 30¢ USD
- AI assistant for commerce: content, insights, store tasks and more
- Millions of tokens
- Earn up to $5,000 in credits
Grow
$79/mo- For small teams
- Everything in Basic
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
$299/mo- For global reach
- Everything in Grow
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
from$2,300/mo- For complex businesses
- Everything in
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Sell wholesale/B2B
- Priority 24/7 phone support
Agentic
$0/mo- For selling in AI channels
- Add your products to Shopify's Catalog
- Choose which AI channels to sell in
- Only pay when you make a sale
- Card rates from 2.9% + 30¢ USD online
Frequently asked questions
What is Shopify Magic?
Shopify Magic is an AI layer for merchants that helps create content, surface insights, and automate store tasks. Sidekick handles prompts for field setup, metafields, store design, product photos, product copy, pricing strategy, and weekly performance summaries. It is built into Shopify's commerce stack and is used by brands like Blurrd, Tuckernuck, Brave Little Ones, York St, and Jaded London. Plans run Basic $29/mo, Grow $79/mo, Advanced $299/mo, Plus from $2,300/mo, POS Pro +$89/mo, and Agentic $0/mo.
How much does Shopify Magic cost? Is it free?
Shopify Magic has a free plan, with paid tiers including Basic at $29/mo, Grow at $79/mo, Advanced at $299/mo. A 3-day free trial is available.
What is Shopify Magic used for? Who is it for?
Shopify Magic is used for World's best checkout, Sidekick, and Transform product images instantly. It's built for Solo entrepreneurs, Small teams, and Merchants.
Does Shopify Magic have an API and what does it integrate with?
Shopify Magic doesn't publish a public API. It integrates with Shopify Inbox, Shopify Email, Google Pay, Shop Pay.
Editor's read
Check whether the workflow you need sits in the core Shopify plan or in a separate add-on. POS Pro is priced separately at +$89/mo, and Plus is the tier that includes wholesale/B2B and fully customizable checkout.
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