DALL-E 3
What is DALL-E 3?
DALL·E 3 is OpenAI's image generation model for product designers, marketers, creators, developers, and ChatGPT users that turns text prompts into detailed images. It supports Creative control, Preventing harmful generations, and Internal testing, and it's available through ChatGPT and the API. OpenAI's broader platform is used by Notion, Zendesk, booking.com, Estee Lauder, and Harvey. Pricing is custom across GPT-5.5, GPT-5.4, GPT-5.4 mini, GPT-Realtime-2, GPT-Realtime-Translate, GPT-Realtime-Whisper, GPT-Image-2, Web search, and Containers.
Last verifiedHow we evaluate
At a glance
- DALL·E 3 is best for teams who need prompt-driven image generation with detailed scene control.
- GPT-5.5 Custom; GPT-5.4 Custom; GPT-5.4 mini Custom; GPT-Realtime-2 Custom; GPT-Realtime-Translate Custom; GPT-Realtime-Whisper Custom…
- Yes — DALL·E 3 is available to developers through OpenAI's API.
What does DALL-E 3 do?
DALL·E 3 turns text prompts into detailed images, with examples ranging from a simple sentence to a long, scene-rich paragraph. The page shows it handling playful illustration, stylized animation, and photorealistic concepts, which suggests it can follow nuanced direction rather than only broad themes. OpenAI positions it as part of its visual research work, alongside the broader GPT and o-series ecosystem, and it's available to all ChatGPT users as well as developers through the API. At scale, OpenAI says its platform serves thousands of companies, and DALL·E 3 sits inside a larger stack that includes ChatGPT, the API Platform, and multimodal tools for text, image, and audio. OpenAI also shows security and privacy controls such as encryption at rest and in transit, custom data retention windows, and zero data retention options. Named customers on the broader platform include Notion, Zendesk, booking.com, Estee Lauder, and Harvey.
Why use DALL-E 3?
- It can follow prompts that range from a short sentence to a detailed paragraph, which helps teams express tighter creative direction.
- The examples on the page show varied outputs, from illustration to stylized animation and photo-like scenes, so one workflow can cover multiple visual styles.
- It is available inside ChatGPT and through the API, letting teams move from experimentation to product integration without changing vendors.
- OpenAI pairs the model with enterprise security and privacy controls, including encryption and retention options, for teams with stricter data requirements.
- It sits inside a broader OpenAI platform used by thousands of companies, which can simplify adoption for teams already using OpenAI tools.
Who is DALL-E 3 for?
- Product designers who need fast concept art from written briefs.
- Marketing teams who need campaign visuals with specific scene details.
- Content creators who need illustrated assets from short or long prompts.
- Developers who want image generation through OpenAI's API.
- Teams using ChatGPT who want visual generation inside the same workflow.
What are DALL-E 3's key features?
Creative control
Generate images from a simple sentence or a detailed paragraph, then steer composition and style with DALL·E 3 through ChatGPT or the API.
Preventing harmful generations
Built to reduce unsafe outputs while creating images, helping teams use DALL·E 3 in ChatGPT and the API with fewer moderation headaches.
Internal testing
OpenAI uses internal testing to evaluate DALL·E 3 before release, which helps buyers trust changes backed by real model checks.
DALL·E 3
OpenAI's image generation model makes notable improvements over DALL·E 2, giving developers through the API a stronger base for visual creation.
Research
Supports research workflows by turning prompts into images for experimentation, with access through ChatGPT and developers through OpenAI's API.
Products
Useful for product teams creating visuals from text in ChatGPT or the API, helping move from concept copy to image drafts faster.
What does DALL-E 3 integrate with?
- ChatGPT
- Google Drive
- SharePoint
- GitHub
- Dropbox
What are DALL-E 3's use cases?
Concept art for product designers
Product designers use DALL·E 3 to turn a written brief into fast concept art, using Creative control to refine scene details before sharing options with stakeholders. They can iterate inside ChatGPT for Business or via the API Platform, keeping early visual exploration close to the product workflow.
Campaign visuals for marketing teams
Marketing teams use DALL·E 3 to generate campaign visuals with specific scene details, using Prompting guidance to translate a launch idea into on-brand imagery. Creative control helps them adjust composition and style quickly, so they can move from concept to publishable assets without a long design queue.
Illustrated assets for content creators
Content creators use DALL·E 3 to produce illustrated assets from short or long prompts, relying on DALL·E 3 to capture the scene they describe. Preventing harmful generations helps keep outputs safer for public-facing posts, newsletters, and thumbnails.
Image generation in developer workflows
Developers use DALL·E 3 through the API Platform to add image generation to apps and internal tools, using Internal testing to validate prompt behavior before release. That makes it easier to ship visual features that match product requirements and reduce manual asset requests.
How does DALL-E 3 work?
- Start in ChatGPT or the API Platform by entering your first prompt, then use DALL·E 3 to generate an initial image from a sentence or paragraph.
- Refine the result with Creative control, adjusting scene details, style, and composition until the image matches the brief or campaign direction.
- Use Prompting guidance to make prompts more specific, especially when you need exact objects, layouts, or visual tone for a deliverable.
- Run Internal testing on prompt variations to compare outputs, catch weak generations early, and standardize the best prompt patterns for your team.
- Keep production use safer with Preventing harmful generations, then reuse successful prompts in ChatGPT for Business or your app workflow.
How much does DALL-E 3 cost?
GPT-5.5
Custom- A new class of intelligence for coding and professional work.
- Input:
- $5.00 / 1M tokens
- Cached input:
- $0.50 / 1M tokens
- Output:
- $30.00 / 1M tokens
GPT-5.4
Custom- A more affordable model for coding and professional work.
- Input:
- $2.50 / 1M tokens
- Cached input:
- $0.25 / 1M tokens
- Output:
- $15.00 / 1M tokens
GPT-5.4 mini
Custom- Our strongest mini model yet for coding, computer use and subagents.
- Input:
- $0.75 / 1M tokens
- Cached input:
- $0.075 / 1M tokens
- Output:
- $4.50 / 1M tokens
GPT-Realtime-2
Custom- Our most capable model for realtime voice interactions.
- Audio:
- $32.00 / 1M tokens for inputs
- $64.00 / 1M tokens for outputs
- Text:
- $4.00 / 1M tokens for inputs
- $24.00 / 1M tokens for outputs
- Image:
- $5.00 / 1M tokens for inputs
GPT-Realtime-Translate
Custom- A new live translation model that translates speech in real time and keeps pace with the speaker.
- $0.034 per minute / $0.00057 per second
GPT-Realtime-Whisper
Custom- A new streaming speech-to-text that transcribes speech live as the speaker talks.
- $0.017 per minute / $0.00028 per second
GPT-Image-2
Custom- Image:
- $8.00 / 1M tokens for inputs
- $30.00 / 1M tokens for outputs
- Text:
- $5.00 / 1M tokens for inputs
Web search
Custom- Retrieve up-to-date information from the web to ground model responses.
- $10.00 / 1k calls
- Search content tokens are free.
Containers
Custom- Run code and tools in secure, scalable environments alongside your models.
- Now:
- 1 GB for $0.03 / 64GB for $1.92 per container
- Starting March 31, 2026:
- 1 GB for $0.03 / 64GB for $1.92 per 20-minute session per container
- ### Service tiers
- Balance performance, predictable costs and availability based on your needs.
- #### Batch API
- #### Priority processing
- Offers reliable, high-speed performance with the flexibility to pay-as-you-go.
- #### Flex processing
- Provides lower costs for requests in exchange for slower response times and occasional resource unavailability. Ideal for non-production or lower priority tasks.
Frequently asked questions
What is DALL-E 3?
DALL·E 3 is OpenAI's image generation model for product designers, marketers, creators, developers, and ChatGPT users that turns text prompts into detailed images. It supports Creative control, Preventing harmful generations, and Internal testing, and it's available through ChatGPT and the API. OpenAI's broader platform is used by Notion, Zendesk, booking.com, Estee Lauder, and Harvey. Pricing is custom across GPT-5.5, GPT-5.4, GPT-5.4 mini, GPT-Realtime-2, GPT-Realtime-Translate, GPT-Realtime-Whisper, GPT-Image-2, Web search, and Containers.
How much does DALL-E 3 cost? Is it free?
DALL-E 3 has 9 paid plans: GPT-5.5 at Custom, GPT-5.4 at Custom, GPT-5.4 mini at Custom.
What is DALL-E 3 used for? Who is it for?
DALL-E 3 is used for Creative control, Preventing harmful generations, and Internal testing. It's built for Product designers, Marketing teams, and Content creators.
Does DALL-E 3 have an API and what does it integrate with?
DALL·E 3 is available to developers through OpenAI's API. It integrates with ChatGPT, Google Drive, SharePoint, GitHub, Dropbox.
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