- Best for
- DIRI AI is best for sales reps who want to rehearse difficult conversations before the real call.
- From
- €19.90/monthbilled monthly
Checked · How we check
What is DIRI AI?
DIRI AI is a sales practice platform for reps and managers that runs short voice sessions around real conversations like objections, pricing, and follow-up calls. It uses Prepared situations, Your own scenario, Microphone practice, and Realistic customer reactions to make practice conversational. Reports include Exact quotations and Replay the weakest moment. Plans run Start €19.90/month, Plus €49.90/month, Pro €99.90/month, Team €89/month, Growth €229/month, and Scale €449/month.
What it actually does
DIRI AI is a browser-based voice roleplay tool aimed at salespeople rehearsing specific hard moments rather than taking a general course. You pick a situation — the site ships three out of the box: price objection, first meeting, follow-up call — and talk to a voice AI "customer" by microphone. The vendor's distinguishing claim is that the persona "keeps its context, objections and level of trust while the conversation changes with your approach" rather than following a fixed branching script (https://diriai.com/features). After the call you get an instant report with a transcript, the specific phrase that worked or didn't, and one recommended next attempt, rather than generic scored feedback (https://diriai.com/report via https://diriai.com/features). The subprocessor list confirms the mechanics: OpenAI handles the simulation, transcription and analysis, and ElevenLabs handles speech synthesis — named vendors, not marketing language about "proprietary AI" (https://diriai.com/en/legal/subprocessors).
Pricing: individual plans are real, company plans aren't buyable yet
Three individual tiers are live with published numbers: Start at €19.90/month (80 minutes), Plus at €49.90/month (240 minutes, marked "Recommended"), and Pro at €99.90/month (480 minutes, adds custom scenarios, adjustable difficulty, multilingual scenarios and an AI skill map). All three start with a 7-day trial that requires a card up front, charges nothing until the trial ends, and caps trial usage at 12–15 minutes; training simply stops when a monthly allowance is used, with no automatic overage billing (https://diriai.com/pricing). Three company tiers are also listed — Team (€89/month, 5 users, 300 shared minutes), Growth (€229/month, 20 users), and Scale (€449/month, 50 users, adds risky-wording checks and an audit log) — but every one of them is marked "Currently unavailable" and "Company signup is currently unavailable" on the pricing page as of this check. A buyer evaluating this for a sales team today can read the company pricing but cannot actually subscribe to it.
Who's behind it, and how new this is
DIRI AI is operated by a Czech sole trader, per the site's own Privacy Policy and DPA (https://diriai.com/en/legal/privacy, https://diriai.com/en/legal/dpa). The operator's trade registration dates to 2019, but that's a general trade licence, not evidence the DIRI AI product is that old — the site's own changelog starts at version 0.2.0 on 27 September 2026 and was at 0.6.0 on 7 October 2026 (https://diriai.com/changelog). We found no independent reviews, press coverage or third-party mentions of DIRI AI, and the Wayback Machine holds no snapshot of diriai.com at all (checked today). This is a brand-new, one-person product with zero outside track record — not a red flag on its own, but a buyer should know they'd be an early adopter, not joining an established base.
Data handling is unusually thorough for a one-person product
Where most early-stage single-founder tools have a boilerplate privacy page, DIRI AI publishes a versioned Privacy Policy, a full Data Processing Agreement with subprocessor-change notice terms, and a named Subprocessor List (https://diriai.com/en/legal/privacy, https://diriai.com/en/legal/dpa, https://diriai.com/en/legal/subprocessors). Concretely: voice recording is off by default; practice transcripts and reports are retained up to 365 days by default with earlier deletion available; the DPA explicitly commits DIRI AI to not training general-purpose models on customer content without a separate written agreement; and the product states that AI-generated scores and coaching output "must not be used as the sole basis for an employment or other legally significant decision" (https://diriai.com/security, https://diriai.com/en/legal/privacy). This is a genuine finding, not an assumed one — most tools this size don't publish this level of detail, and the specifics (named subprocessors, a real retention table, an explicit no-automated-employment-decisions line) are checkable rather than marketing copy.
What it isn't
Out of the box, scenario coverage is narrow: three built-in situations (price objection, first meeting, follow-up call), with custom scenarios based on a buyer's real situations gated to the Pro tier (€99.90/month) or the not-yet-available company plans. There's no evidence on the site of CRM integration, a mobile app, or a library of scenarios beyond sales conversations — this is a single-purpose rehearsal tool, not a broader sales-enablement or coaching platform. The vendor makes no claims about customer counts, case studies or outcomes (no testimonials appear on the public pages), which is consistent with how new the product is but also means there's nothing yet to independently check.
How much does DIRI AI cost?
| Plan | Price | What's included |
|---|---|---|
| Start | €19.90/month |
|
| Plus | €49.90/month |
|
| Pro | €99.90/month |
|
| Team | €89/month |
|
| Growth | €229/month |
|
| Scale | €449/month |
|
Frequently asked questions
- What is DIRI AI?
- DIRI AI is a sales practice platform for reps and managers that runs short voice sessions around real conversations like objections, pricing, and follow-up calls. It uses Prepared situations, Your own scenario, Microphone practice, and Realistic customer reactions to make practice conversational. Reports include Exact quotations and Replay the weakest moment. Plans run Start €19.90/month, Plus €49.90/month, Pro €99.90/month, Team €89/month, Growth €229/month, and Scale €449/month.
- How much does DIRI AI cost? Is it free?
- DIRI AI has 6 paid plans: Start at €19.90/month, Plus at €49.90/month, Pro at €99.90/month.
- What is DIRI AI used for? Who is it for?
- DIRI AI is used for Prepared situations, Your own scenario, and Microphone practice. It's built for Sales representatives, Sales managers, and Customer-facing teams.
