Frase
What is Frase?
Frase is an SEO and content optimization platform for content and marketing teams that researches topics, analyzes the top 10 SERP results, and turns that research into briefs and drafts. Its AI Agent, AI Search Tracking, Content Guard, and SEO/GEO optimization features support research-to-publish workflows, and it integrates with Slack, Zapier, n8n, and GitHub. Brands including ActiveCampaign, GitLab, and Oracle use it. Plans run Starter $49/mo, Professional $129/mo, Scale $299/mo, and Enterprise custom.
Last verifiedHow we evaluate
At a glance
- Frase is best for content and SEO teams who need one workflow for research, optimization, and AI visibility tracking.
- Starter $49/mo; Professional $129/mo; Scale $299/mo; Enterprise Custom
- 7 days, no credit card
- Yes — Frase offers 50+ RESTful API endpoints, webhook event notifications, and MCP integration support.
What does Frase do?
Frase researches a topic, analyzes the top 10 SERP results, and turns that research into an SEO brief with GEO structure, content gaps, and optimization guidance. Its AI Agent uses 80+ specialized skills to draft, optimize, and track content across Google and AI platforms, while features like AI Search Tracking, Content Guard, and Content Monitoring help teams see what is changing and what needs attention. The workflow is built to move from research to draft to optimization without bouncing between separate tools. At scale, Frase says it is trusted by thousands of content and marketing teams and is used by brands including ActiveCampaign, GitLab, Oracle, Thomson Reuters, and Under Armour. The platform tracks visibility across 8 AI platforms on the Enterprise plan, and its case studies cite 5+ case studies, 180 hours saved per month, 4x content output, and 6x content output in customer results. It also offers 50+ RESTful API endpoints, webhook event notifications, and MCP integration support for teams that want to connect Frase into broader workflows.
Why use Frase?
- It combines SEO research, GEO scoring, and AI visibility tracking in one platform, reducing tool switching during content production.
- The AI Agent can handle research, drafting, optimization, and monitoring with 80+ skills, so routine work stays inside one workflow.
- Publishing and import integrations let teams move content between Frase and existing CMS, docs, and tracking tools without rebuilding processes.
- Security and compliance features include SOC 2 Type II attestation, GDPR compliance, SSO/SAML, and role-based access controls for enterprise use.
- The platform is built for scale, with plans that expand monitored domains, audit pages, seats, and AI platforms as teams grow.
Who is Frase for?
- SEO teams that need to research competitors and optimize pages for search and AI citations.
- Content marketers who want faster briefs, drafts, and content updates in one workflow.
- Agencies managing multiple domains and clients that need scalable content production and tracking.
- Enterprise teams that need governance, security, and API-connected publishing workflows.
What are Frase's key features?
AI Agent
Use an AI agent with 80+ skills to research, draft, and optimize content faster, reducing manual work across SEO and GEO workflows.
AI Search Tracking
Track visibility across up to 8 AI platforms, including ChatGPT, Perplexity, Claude, Gemini, and Google AI, to see where your content gets cited.
Content Guard
Monitor brand voice and governance across content with custom profiles and reference documents, helping teams keep output consistent at scale.
SEO Content Optimization
Optimize pages for search with SERP research, competitor analysis, and a 92 target score, so teams can improve rankings with clearer on-page guidance.
GEO Content Optimization
Tune content for AI answers using GEO scoring and AI Visibility tracking, helping pages earn citations in tools like Google AI Overview and Copilot.
SEO Research & SERP Analysis
Research the top 10 SERP results, compare up to 10 competitors, and surface 24 content gaps to guide faster content planning.
Content Atomization
Break long-form content into multi-channel assets for 5 distribution channels, making it easier to repurpose articles for web and social publishing.
API & MCP
Connect via 50+ RESTful API endpoints, webhook notifications, and MCP support to automate workflows with Slack, Zapier, n8n, and GitHub.
What does Frase integrate with?
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI
- SEMrush
- Jasper
- Surfer
- Canva
- WordPress
- X
- Sanity
- Webflow
- Wix
- Google Docs
- Google AI Overview
- Copilot
- Chrome
- Notion
- Google Search Console
- GitHub
- Linear
- Slack
- Zapier
- Make
- n8n
- OpenClaw
What are Frase's use cases?
SEO teams track AI citations
SEO teams that need to research competitors and optimize pages for search and AI citations use Frase to compare against the top SERP results, then refine pages with SEO Content Optimization and GEO Content Optimization. They can also watch visibility across AI platforms with AI Search Tracking to see whether updates are earning citations.
Content marketers speed up updates
Content marketers who want faster briefs, drafts, and content updates in one workflow use Frase to move from research to publishing without switching tools. They lean on SEO Research & SERP Analysis for briefs, AI Content Writing for first drafts, and Content Optimization (SEO + GEO) to turn older pages into stronger performers.
Agencies scale client content
Agencies managing multiple domains and clients use Frase to produce and refresh content at scale while keeping each account organized. They use Content Atomization to turn one asset into many, Content Monitoring to spot pages that need updates, and Brand Voice & Content Governance to keep client output consistent.
Enterprise teams govern publishing
Enterprise teams that need governance, security, and API-connected publishing workflows use Frase to keep content controlled across departments and systems. They rely on Content Guard and role-based permissions for review discipline, then connect publishing and automation through API & MCP for a more reliable workflow.
How does Frase work?
- Connect your first field and run SEO Research & SERP Analysis to pull competitor pages, target keywords, and the search context your team needs before drafting.
- Open SEO Content Optimization or GEO Content Optimization to generate recommendations, then use AI Content Writing and the AI Agent to draft or revise pages faster.
- Apply Content Guard and Brand Voice & Content Governance so editors can review claims, protect tone, and keep approvals consistent across writers and clients.
- Track performance with AI Search Tracking and Content Monitoring to see which pages gain visibility, citations, or need refreshes after publishing.
- Automate publishing and workflows with API & MCP, or connect tools like WordPress, Google Docs, Slack, and Zapier for ongoing content operations.
How much does Frase cost?
Starter
$49/mo- Full AI Agent access (80+ skills)
- 10 AI-optimized articles/month
- AI Visibility tracking (2 platforms)
- 50 audit pages/month
- SEO + GEO content optimization
- SERP research & competitor analysis
- 1 field monitored
- 1 user seat
- 1 brand voice profile
- Content calendar
- Auto internal linking
- API & MCP access
Professional
$129/mo- 3 seats included (+$29/seat)
- 5 domains monitored
- 40 AI-optimized articles/month
- 250 audit pages/month
- AI Visibility tracking (3 platforms)
- Content calendar
- Auto internal linking
- 5 brand voice profiles
- 25 reference documents
Scale
$299/mo- 5 seats included (+$29/seat)
- 10 domains monitored
- 100 AI-optimized articles/month
- 1,000 audit pages/month
- AI Visibility tracking (5 platforms)
- Content calendar
- Auto internal linking
- Multi-channel content creation
- Data exports
- Custom brand voice profiles
- Need more volume? Add articles, seats, or pages anytime.
Enterprise
Custom- SSO / SAML authentication
- White-label client portal
- Dedicated account manager
- Custom SLA & onboarding
- AI Visibility (8 platforms)
- Volume pricing on articles, audits and more
- API priority access
- SOC 2 Type II attestation
Frequently asked questions
What is Frase?
Frase is an SEO and content optimization platform for content and marketing teams that researches topics, analyzes the top 10 SERP results, and turns that research into briefs and drafts. Its AI Agent, AI Search Tracking, Content Guard, and SEO/GEO optimization features support research-to-publish workflows, and it integrates with Slack, Zapier, n8n, and GitHub. Brands including ActiveCampaign, GitLab, and Oracle use it. Plans run Starter $49/mo, Professional $129/mo, Scale $299/mo, and Enterprise custom.
How much does Frase cost? Is it free?
Frase has 4 paid plans: Starter at $49/mo, Professional at $129/mo, Scale at $299/mo. A 7-day free trial is available.
What is Frase used for? Who is it for?
Frase is used for AI Agent, AI Search Tracking, and Content Guard. It's built for SEO teams that need to research competitors and optimize pages for search and AI citations, Content marketers, and Agencies managing multiple domains and clients that need scalable content production and tracking.
Does Frase have an API and what does it integrate with?
Frase offers 50+ RESTful API endpoints, webhook event notifications, and MCP integration support. It integrates with Google, ChatGPT, Perplexity, Claude, Gemini, and 25 more.
Editor's read
Check the AI Visibility tracking ceiling on your plan before committing. Starter covers 2 platforms, Professional 3, Scale 5, and Enterprise 8, so teams tracking multiple AI surfaces may need a higher tier sooner than expected.
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