OpenAI GPT Store
What is OpenAI GPT Store?
OpenAI GPT Store is a marketplace for custom ChatGPT assistants for teams and individuals that lets users browse, create, and tailor GPTs with instructions, extra knowledge, and skills. It includes custom versions, instructions, extra knowledge, and skills, and surfaces GPTs from invideo, Expedia, and Canva alongside community-built options. Plans run Free, Go $8/month, Plus $20/month, Pro from $100/month, Business $20/user/month, and Enterprise custom pricing.
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At a glance
- OpenAI GPT Store is best for teams and individuals who want tailored ChatGPT assistants for specific workflows.
- Free $0/mo; Go $8/mo; Plus $20/mo; Pro From $100/mo; Enterprise Custom
What does OpenAI GPT Store do?
OpenAI GPT Store lets people browse and create custom versions of ChatGPT by combining instructions, extra knowledge, and skills into a tailored assistant. The store surfaces GPTs across categories like Writing, Education, Productivity, Research & Analysis, and Programming, while featured examples show how builders package specific workflows such as video creation, trip planning, and design help. In practice, the experience is centered on discovery plus customization: users can start from a GPT, then shape how it responds and what it knows. At scale, the store shows community adoption with +1.7M conversations and shows research-oriented GPTs that tap 200M+ resources, 400M+ papers, and 287M+ papers. The page also points to named GPTs from invideo, Expedia, and Canva, showing how branded assistants can sit alongside community-built ones. Pricing spans Free, Go, Plus, Pro, Business, and Enterprise plans, with higher tiers unlocking more usage, deeper reasoning, and workspace controls.
Why use OpenAI GPT Store?
- It combines discovery and creation, so buyers can browse existing GPTs and build their own without leaving the same experience.
- Custom GPTs can bundle instructions, extra knowledge, and skills, which helps teams standardize how an assistant behaves.
- The store includes both community GPTs and ChatGPT-team GPTs, giving buyers a mix of public and first-party options.
- Research-focused GPTs on the page show access to large source sets like 200M+ resources and 400M+ papers.
- Named examples from invideo, Expedia, and Canva show that the ecosystem already spans video, travel, and design workflows.
Who is OpenAI GPT Store for?
- Product teams who want a custom assistant that follows their workflow and knowledge.
- Researchers who need GPTs that can draw on large paper and reference collections.
- Content creators who want specialized assistants for writing, video, or design tasks.
- Developers who want custom GPTs that support coding and technical problem-solving.
- Business users who want branded or internal GPTs for repeatable tasks.
What are OpenAI GPT Store's key features?
custom versions
Create custom versions of ChatGPT for specific workflows, combining instructions, extra knowledge, and skills so teams can standardize how the assistant responds.
instructions
Set detailed instructions that shape responses for repeatable tasks, helping users get consistent outputs across projects, support, or research workflows.
extra knowledge
Add extra knowledge to ground answers in your own materials, which matters when teams need responses aligned with internal context instead of generic model output.
skills
Attach skills such as Google Scholar, PubMed, bioRxiv, arXiv, Google Slides, DALL·E, and Replit to extend ChatGPT into research, presentation, image, and coding tasks.
What does OpenAI GPT Store integrate with?
- Google Scholar
- PubMed
- bioRxiv
- arXiv
- Google Slides
- DALL·E
- Replit
What are OpenAI GPT Store's use cases?
Product teams codify workflows
Product teams who want a custom assistant that follows their workflow and knowledge use GPT Store to build repeatable internal helpers. They shape a GPT with instructions and extra knowledge so teammates get consistent answers, faster handoffs, and fewer context-switches when handling product specs, launch notes, or internal FAQs.
Researchers search paper collections
Researchers who need GPTs that can draw on large paper and reference collections use GPT Store to create assistants grounded in their reading lists. With extra knowledge and instructions, they can ask focused questions across sources and surface relevant citations faster for literature reviews or hypothesis checks.
Creators build specialized assistants
Content creators who want specialized assistants for writing, video, or design tasks use GPT Store to package their preferred process into custom versions. They combine skills with instructions to draft scripts, generate creative directions, or produce on-brand assets more consistently, while keeping revisions aligned to their style.
Developers make coding copilots
Developers who want custom GPTs that support coding and technical problem-solving use GPT Store to create assistants tuned to their stack. By adding instructions and extra knowledge, they can get more relevant debugging help, clearer implementation guidance, and faster answers for recurring technical questions.
How does OpenAI GPT Store work?
- Start by creating a custom version of ChatGPT and define the first job it should handle. Use instructions to set tone, scope, and the exact workflow you want it to follow.
- Add extra knowledge such as documents, reference material, or internal notes so the GPT can answer from your source material instead of generic assumptions.
- Choose skills that match the task, such as writing, coding, or image generation, and combine them with the assistant's instructions for more reliable outputs.
- Test the GPT on real prompts, then refine instructions and knowledge until responses are consistent, useful, and ready for repeatable use.
- Share the finished GPT with your team or keep iterating as needs change, using the same setup to support ongoing work and new tasks.
How much does OpenAI GPT Store cost?
Free
$0/month- Limited access to GPT-5.5 Instant
- Limited messages and uploads
- Limited and slower image generation
- Limited deep research
- Limited memory and context
- Limited Codex access
Go
$8/month- More access to GPT-5.5 Instant
- More messages
- More uploads
- More image creation
- Longer memory
Plus
$20/month- Reasoning with GPT-5.5 Thinking
- Expanded messages and uploads
- More complex and accurate image creation
- Expanded deep research and agent mode
- Expanded memory and context
- Projects, tasks and custom GPTs
- Expanded Codex usage
- Early access to new features
Pro
From $100/month- 5x or 20x more usage
- Pro reasoning with GPT-5.5 Pro
- Maximum Codex tasks
- Unlimited GPT-5.3 and file uploads
- Unlimited and faster image creation
- Maximum deep research and agent mode
- Maximum memory and context
- Expanded projects, tasks and custom GPTs
- Research preview of new features
Business: ChatGPT & Codex
$20/user/month- Everything in ChatGPT Plus and Business Codex plans
- Unlimited core chat and access to the best models for work
- 60+ apps that bring your tools and data into ChatGPT, like Slack, Google Drive, SharePoint, GitHub, Atlassian and more
- Business features like apps, data analysis, record mode, canvas, shared projects and custom workspace GPTs
- Member, role and billing management
- No training on your data; SAML security
- Support for compliance with GDPR, CCPA and other privacy laws. Aligned with CSA STAR and SOC 2 Type 2
Enterprise
Custom pricing- Expanded context window that supports longer inputs and larger files
- Enterprise-level security and controls, including SCIM, EKM, user analytics, field verification and role-based access controls
- Support for data residency in ten regions
- 24/7 priority support, SLAs, custom legal terms and access to AI advisors (eligible customers)
- Invoicing and billing, volume discounts
Frequently asked questions
What is OpenAI GPT Store?
OpenAI GPT Store is a marketplace for custom ChatGPT assistants for teams and individuals that lets users browse, create, and tailor GPTs with instructions, extra knowledge, and skills. It includes custom versions, instructions, extra knowledge, and skills, and surfaces GPTs from invideo, Expedia, and Canva alongside community-built options. Plans run Free, Go $8/month, Plus $20/month, Pro from $100/month, Business $20/user/month, and Enterprise custom pricing.
How much does OpenAI GPT Store cost? Is it free?
OpenAI GPT Store has a free plan, with paid tiers including Go at $8/month, Plus at $20/month, Pro at From $100/month.
What is OpenAI GPT Store used for? Who is it for?
OpenAI GPT Store is used for custom versions, instructions, and extra knowledge. It's built for Product teams, Researchers, and Content creators.
Does OpenAI GPT Store have an API and what does it integrate with?
OpenAI GPT Store doesn't publish a public API. It integrates with Google Scholar, PubMed, bioRxiv, arXiv, Google Slides, and 2 more.
Editor's read
Check whether the GPTs you need rely on Business or Enterprise workspace controls, since those tiers add shared projects, admin controls, and custom workspace GPTs. If your rollout depends on SAML SSO, MFA, or data residency, verify the Enterprise requirements before committing.
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