Semrush
What is Semrush?
Semrush is an SEO and AI visibility platform for marketing teams that turns keyword, backlink, traffic, and site data into actions. It combines the AI Visibility Toolkit, SEO Toolkit, and Content Toolkit with Traffic & Market, Local, Advertising, and AI PR workflows. Semrush integrates with Google Analytics 4, Google Search Console, Looker Studio, Monday.com, and Supermetrics. Plans run Pro $117.33/mo, Guru $208.33/mo, and Business $416.66/mo.
Last verifiedHow we evaluate
At a glance
- Semrush is best for marketing teams who need SEO, content, and AI visibility data in one platform.
- Pro $117.33/mo; Guru $208.33/mo; Business $416.66/mo
- Yes — Semrush advertises a developer API alongside its platform integrations and app center.
What does Semrush do?
Semrush runs search, content, traffic, and AI visibility workflows from one dashboard, turning keyword, backlink, and site data into actions teams can take. Its SEO Toolkit supports keyword research, competitor analysis, Position Tracking, Backlinks, and Site Audit, while the AI Visibility Toolkit tracks brand visibility in LLMs, monitors prompts, and helps teams spot gaps before rivals do. The platform also includes content, local, social, advertising, and AI PR toolsets so research and execution stay connected. At scale, Semrush draws on 28B keywords, 43T backlinks, 808M field profiles, and 142 geo databases, with weekly data updates and more than 261M LLM prompts in its AI visibility layer. It serves 156 countries and says 10M users have already tried Semrush, including Shopify, Booking.com, and P&G. The platform also exposes an API and an app center, so teams can connect reporting and workflows without leaving the system.
Why use Semrush?
- Semrush combines SEO and AI visibility in one system, so teams can compare classic search performance with LLM visibility without switching tools.
- Its data scale is unusually broad, with 28B keywords, 43T backlinks, and 808M field profiles supporting research and benchmarking.
- The platform covers 156 countries and 142 geo databases, which helps teams compare performance across markets from the same interface.
- API access and an app center make it easier to plug Semrush into reporting and operational workflows.
- The toolkit structure lets teams move from research to optimization to tracking without stitching together separate products.
Who is Semrush for?
- SEO managers who need keyword, backlink, and rank tracking in one workflow.
- Content marketers who want optimization guidance tied to search demand.
- Agency teams who manage multiple client sites and need extended limits.
- Brand and communications teams who want to monitor AI visibility and prompts.
- Analysts who need traffic, market, and competitor research across one platform.
What are Semrush's key features?
AI Visibility Toolkit
Track brand visibility in ChatGPT and Claude, monitor 261M+ LLM prompts, and spot gaps that affect how AI answers mention your business.
SEO Toolkit
Run keyword research, site audits, rank tracking, and backlink analysis across 28B keywords and 43T backlinks to improve search performance.
Traffic & Market Toolkit
Analyze competitors and market demand with 808M field profiles and 142 geo databases, helping teams compare traffic sources and find growth opportunities.
Content Toolkit
Plan and optimize content with Keyword Magic Tool, Keyword Strategy Builder, and Topical Authority to target search intent and build stronger pages.
Local Toolkit
Manage local SEO with multi-location and device data, plus Position Tracking and Site Audit, so teams can measure visibility across regions.
Advertising Toolkit
Research paid search and competitive ad activity alongside Google and Meta data to refine campaigns and compare performance against rivals.
AI PR Toolkit
Use AI PR workflows to shape brand narratives and prove AI visibility ROI, supported by integrations like ChatGPT and Claude for prompt-driven research.
Integrations
Connect reporting and workflows with Google Analytics 4, Google Search Console, Looker Studio, Monday.com, and Supermetrics for cleaner cross-team analysis.
What does Semrush integrate with?
- ChatGPT
- Meta
- AdClarity
- Exploding Topics
- SERP Gap Analyzer
- Adobe
- Lovable
- AIOSEO
- Bramework
- Longshot.ai
- Outranking
- PageCloud
- Plerdy
- Quickblog
- Renderforest
- Rytr
- Scalenut
- Storyblok
- Umbraco
- Wix
- Yoast
- Respona
- SurferSEO
- AgencyAnalytics
- Databox
- REPORTGARDEN
- Supermetrics
- Swydo
- Whatagraph
What are Semrush's use cases?
SEO managers track everything
SEO managers use Semrush to run keyword, backlink, and rank tracking in one workflow, using SEO Toolkit and Position Tracking to spot ranking drops before they hurt traffic. They can pair that with Site Audit and Backlink Gap to prioritize fixes and link opportunities that move pages up the SERP.
Content optimization for marketers
Content marketers use Semrush to turn search demand into briefs and updates, using Content Toolkit and Keyword Magic Tool to find topics worth targeting. They then use Content Optimization and Topical Authority to shape pages that better match intent and improve organic visibility.
Agency reporting across clients
Agency teams use Semrush to manage multiple client sites without juggling separate tools, using Guru and Business limits plus Integrations like AgencyAnalytics, Databox, and Looker Studio to centralize reporting. That makes it easier to monitor many domains, share results, and keep client work moving.
AI visibility for brand teams
Brand and communications teams use Semrush to monitor how their company appears in AI answers, using AI Visibility Toolkit and Prompt monitoring to track brand visibility across LLMs. They can use AI Visibility Checker to find prompt gaps, then adjust messaging to protect narrative and prove impact.
How does Semrush work?
- Connect your first website in SEO Toolkit and start with Site Audit to surface technical issues, crawl errors, and on-page fixes that may be limiting search performance.
- Run Keyword Magic Tool and Keyword Overview to build a target list, then use Keyword Strategy Builder to group terms by intent and prioritize pages worth optimizing.
- Launch Position Tracking and Backlink Checker to monitor rankings and link growth over time, using weekly data updates to catch movement before it affects traffic.
- Open Content Optimization and Topical Authority in Content Toolkit to refine drafts, align pages with search demand, and strengthen coverage around the topics that matter most.
- Add Integrations such as Google Analytics, Google Search Console, or Looker Studio to share results, combine reporting, and keep SEO, content, and AI visibility work in one workflow.
How much does Semrush cost?
Pro
$117.33/mo- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
$208.33/mo- All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Content optimization tools
Business
$416.66/mo- All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Frequently asked questions
What is Semrush?
Semrush is an SEO and AI visibility platform for marketing teams that turns keyword, backlink, traffic, and site data into actions. It combines the AI Visibility Toolkit, SEO Toolkit, and Content Toolkit with Traffic & Market, Local, Advertising, and AI PR workflows. Semrush integrates with Google Analytics 4, Google Search Console, Looker Studio, Monday.com, and Supermetrics. Plans run Pro $117.33/mo, Guru $208.33/mo, and Business $416.66/mo.
How much does Semrush cost? Is it free?
Semrush has 3 paid plans: Pro at $117.33/mo, Guru at $208.33/mo, Business at $416.66/mo.
What is Semrush used for? Who is it for?
Semrush is used for AI Visibility Toolkit, SEO Toolkit, and Traffic & Market Toolkit. It's built for SEO managers, Content marketers, and Agency teams.
Does Semrush have an API and what does it integrate with?
Semrush advertises a developer API alongside its platform integrations and app center. It integrates with ChatGPT, Google, Meta, AdClarity, Exploding Topics, and 25 more.
Editor's read
Check whether the 5-website limit on Pro is enough for your current portfolio. If you need historical data, multi-location and device data, or content optimization tools, those start on Guru.
Explore other Marketing Agents
