Nosto
What is Nosto?
Nosto is an ecommerce personalization platform for merchandisers, marketers, and commerce teams that turns customer, product, and content data into real-time experiences across search, merchandising, recommendations, and onsite content. Its experience.AI layer combines Predictive Product Recommendations, On-site Search Personalization, Category Merchandising, and Content Personalization. It integrates with Klaviyo and OpenAI, and customers include SKKN by Kim, Vuori, MUJI, and Kylie Cosmetics.
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At a glance
- Nosto is best for ecommerce teams who want AI-driven personalization across search, merchandising, and content.
- Yes — The platform advertises open APIs alongside 100s of integrations for connecting commerce data into a real-time engine.
What does Nosto do?
Nosto powers commerce personalization by turning customer, product, and content data into real-time experiences across search, merchandising, recommendations, and onsite content. Its experience.AI layer combines predictive, semantic, visual, and generative AI with tools like personalized search, category merchandising, and product recommendations so teams can shape what shoppers see without stitching together separate point solutions. At scale, the platform says it serves 1.1B+ daily product recommendations and has recorded 13T+ shopper signals, which gives its models a large behavioral base to learn from. Brands such as SKKN by Kim, Vuori, MUJI, and Kylie Cosmetics appear among its customers, and the platform is built around open APIs plus 100s of integrations for commerce data. Nosto also shows fast onboarding through API or pre-built templates, with no mobile app, browser extension, or self-hosting option advertised.
Why use Nosto?
- Its real-time engine is built on 13T+ shopper signals, giving personalization decisions a large behavioral foundation.
- The platform serves 1.1B+ daily product recommendations, showing it is designed for high-volume commerce traffic.
- Open APIs and 100s of integrations make it easier to connect commerce data without rebuilding the stack.
- The same platform spans search, merchandising, UGC, and email, so teams can coordinate experiences instead of managing separate tools.
Who is Nosto for?
- Ecommerce merchandisers who need to tune category and product discovery without heavy engineering work.
- Growth marketers who want personalized onsite and email experiences tied to shopper behavior.
- Commerce teams who need to test and optimize experiences across search, content, and recommendations.
- Enterprise retailers who want API-connected personalization across multiple storefronts and channels.
What are Nosto's key features?
Predictive Product Recommendations
Serves AI-driven product recommendations using Predictive AI and 1.1B+ daily product recommendations served, helping stores raise conversion and basket size.
On-site Search Personalization
Personalizes search results with Semantic AI and Visual AI, supporting outcomes like a 43% increase in CVR for UK store search testing.
Category Merchandising
Automates category sorting and product placement with real-time shopper signals, helping merchants optimize browsing paths across large catalogs.
A/B Testing & Optimization
Tests merchandising and search changes against shopper behavior, using 13T+ shopper signals recorded to identify lifts like 3.65x more conversions.
Content Personalization
Tailors onsite content with Content Experience Cloud and Generative AI, so pages can match shopper intent and improve engagement.
Shoppable UGC
Turns user-generated content into shoppable experiences, connecting social proof from Instagram, TikTok, and Yotpo to product discovery.
Personalized Emails
Builds individualized email experiences using Klaviyo and OpenAI integrations, helping brands drive revenue from segmented shopper behavior.
Dynamic Bundles
Creates product bundles that adapt to shopper behavior and catalog context, supporting higher AOV such as +58% AOV reported by customers.
What does Nosto integrate with?
- Shopify Plus
- Shopify
- Salesforce Commerce Cloud
- Shopware
- Adobe Commerce
- BigCommerce
- Klaviyo
- Attentive
- Yotpo
- Tapcart
- Google Analytics
- TikTok
- OpenAI
- Magento
- VTEX
What are Nosto's use cases?
Merchandising for ecommerce teams
Ecommerce merchandisers use Nosto to tune category and product discovery without heavy engineering work, using Category Merchandising to surface the right items and Predictive Product Recommendations to lift conversion. They can also use A/B Testing & Optimization to validate changes against revenue and click-through outcomes.
Personalized journeys for marketers
Growth marketers use Nosto to tailor onsite and email experiences to shopper behavior, using Content Personalization and Personalized Emails to match messages to intent. With Behavioral Pop-Ups and Dynamic Bundles, they can drive higher add-to-cart rates and larger baskets.
Testing commerce experiences
Commerce teams use Nosto to test and optimize search, content, and recommendations, using On-site Search Personalization and A/B Testing & Optimization to compare variants in real time. They can then roll out the winning experience across the storefront with clearer gains in conversion.
API-connected personalization
Enterprise retailers use Nosto to run personalized experiences across multiple storefronts and channels, using open APIs alongside Predictive Product Recommendations and Shoppable UGC to keep experiences consistent. This helps teams scale personalization without rebuilding every commerce touchpoint.
How does Nosto work?
- Connect your first commerce source through the integrations hub, such as Shopify Plus, Salesforce Commerce Cloud, or BigCommerce, so Nosto can start reading shopper and catalog data in real time.
- Configure Predictive Product Recommendations and On-site Search Personalization to shape what shoppers see first, then use Category Merchandising to control ranking, placement, and discovery rules.
- Build personalized experiences with Content Personalization, Personalized Emails, Behavioral Pop-Ups, and Dynamic Bundles, matching offers to browsing and purchase behavior across the journey.
- Run A/B Testing & Optimization on search, content, and recommendation variants, then review performance signals to keep the highest-converting experience live.
- Expand into additional channels with Shoppable UGC and open APIs, and keep refining segments and experiences as new shopper signals flow into the platform.
Frequently asked questions
What is Nosto?
Nosto is an ecommerce personalization platform for merchandisers, marketers, and commerce teams that turns customer, product, and content data into real-time experiences across search, merchandising, recommendations, and onsite content. Its experience.AI layer combines Predictive Product Recommendations, On-site Search Personalization, Category Merchandising, and Content Personalization. It integrates with Klaviyo and OpenAI, and customers include SKKN by Kim, Vuori, MUJI, and Kylie Cosmetics.
What is Nosto used for? Who is it for?
Nosto is used for Predictive Product Recommendations, On-site Search Personalization, and Category Merchandising. It's built for Ecommerce merchandisers, Growth marketers, and Commerce teams.
Does Nosto have an API and what does it integrate with?
The platform advertises open APIs alongside 100s of integrations for connecting commerce data into a real-time engine. It integrates with Shopify Plus, Shopify, Salesforce Commerce Cloud, Shopware, Adobe Commerce, and 12 more.
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