Warmly
What is Warmly?
Warmly is a GTM intelligence platform for revenue teams that turns website and market activity into live actions. It combines Signals, the Context Graph, Inbound Agent, AI Chatbot, Smart Popups, Lead Routing, GTM agents, Personalized Landing Pages, and Dynamic Audience Building to respond when buyers show intent. Warmly also ties into LinkedIn, Slack, and OpenAI, and its site shows customers including Continu, BRIJ, metadata, and Trend Hunter.
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At a glance
- Warmly is best for revenue teams who need real-time buyer signals and automated follow-up.
What does Warmly do?
Warmly turns website and market activity into live GTM actions. Its Signals layer combines first-party web intent, second-party social activity, and third-party research signals at the person level, while the Context Graph ties those signals to actions, notes, and outcomes so teams can see the full story behind each account. The platform then uses tools like the Inbound Agent, AI Chatbot, Smart Popups, Lead Routing, and Real-time Alerts to respond the moment a buyer shows intent. Behind the scenes, Warmly runs as a real-time intelligence engine rather than a static database. It says most B2B databases decay 30% annually, while its data layer uses the Coldly Database, proprietary waterfalls, and signal-driven refresh to keep records current. The data platform includes 220M+ verified contacts, 30M+ companies, and 4 million entities refreshed monthly, with 95%+ email deliverability maintained and 4.8/5 Data Quality on G2. Customers shown on the site include Continu, BRIJ, metadata, Trend Hunter, Princeton, Orum, Fathom, 11x, cyberhaven, and pendo.
Why use Warmly?
- Person-level signals help teams prioritize the actual buyer, not just an active account.
- Real-time verification and signal-driven refresh keep contact data current when outreach matters most.
- The Context Graph connects signals, actions, context, and outcomes so teams can see why an account moved.
- Warmly combines inbound conversion, outbound orchestration, and data enrichment in one system.
- The platform shows 95%+ email deliverability maintained and 4 million entities refreshed monthly.
Who is Warmly for?
- Demand generation teams who want to identify and act on high-intent website visitors.
- RevOps leaders who need routing, enrichment, and workflow orchestration tied together.
- SDR teams who want person-level signals for timely outreach and follow-up.
- Marketing teams who need dynamic audiences and retargeting based on live intent.
- Sales leaders who want account context, meeting summaries, and deal progression in one place.
What are Warmly's key features?
GTM agents
Coordinate inbound, outbound, and ad workflows with GTM agents that use LinkedIn, Slack, and OpenAI to turn signals into next actions.
Inbound Agent
Qualify inbound visitors and route them using real-time website activity, intent signals, and lead routing so reps respond while interest is high.
AI Chatbot
Answer site questions and capture leads with an AI chatbot that can hand off to live human chat, meeting booking, or Slack alerts.
Personalized Landing Pages
Generate personalized landing pages from buyer context and LinkedIn data, helping teams match messaging to visitor intent and improve conversion.
Smart Popups
Trigger smart popups from website activity and intent signals, then connect responses to meeting booking or retargeting workflows.
Lead Routing
Route leads with real-time alerts, buying committee identification, and ML intent scoring so the right rep gets the right account faster.
Dynamic Audience Building
Build audiences from buyer signals, company changes, and email engagement for LinkedIn Ads and retargeting campaigns.
Context Graph
Unify signals, outreach, advertising, sales activity, and team discussions into a context graph that gives reps immediate actions and decision context.
What does Warmly integrate with?
- SlashExperts
- Tiny Finch
- Slack
- Bombora
- G2
- LinkedIn Ads
- OpenAI
- Perplexity
- Claude
- Google Gemini
What are Warmly's use cases?
Demand gen visitor conversion
Demand generation teams use Warmly to spot high-intent website visitors and turn them into pipeline, using Inbound Agent and Smart Popups to capture interest while it's live. They can then use Personalized Landing Pages to match the visitor's context and drive more demo requests.
RevOps routing and enrichment
RevOps leaders use Warmly to connect enrichment, routing, and orchestration in one flow, using Lead Routing and Full Enrichment to send the right lead to the right rep with complete context. Context Graph helps keep signals aligned across systems so handoffs happen faster.
SDR outreach with live signals
SDR teams use Warmly to prioritize timely follow-up on person-level intent, using Buyer Signals and Real-time Alerts to know who is active right now. They can pair that with Meeting Booking to move engaged prospects from first touch to scheduled conversation without delay.
Marketing retargeting from intent
Marketing teams use Warmly to build live audiences from website and intent activity, using Dynamic Audience Building and Retargeting to keep ads focused on accounts that are actually in-market. LinkedIn Ad Targeting helps them push those audiences into campaigns that support conversion.
How does Warmly work?
- Book a 15-minute conversation with a customer of ours and see how Warmly's GTM agents fit your motion. Use that session to map your first use case and confirm the workflow.
- Connect your website and first data sources so Warmly can start reading Website Activity, Intent Signals, and Social Signals. This gives the platform the raw context it needs to identify active accounts.
- Turn on Inbound Agent or AI Chatbot to engage visitors in real time. Add Smart Popups or Personalized Landing Pages to capture more conversions from the same traffic.
- Set up Lead Routing and Full Enrichment so qualified leads reach the right owner with complete context. Use Context Graph and Real-time Alerts to keep reps and RevOps aligned.
- Build Dynamic Audience Building segments for Retargeting and LinkedIn Ad Targeting, then monitor Results, Responses, and Deal Progression. Refine the rules as signals and conversions change.
Frequently asked questions
What is Warmly?
Warmly is a GTM intelligence platform for revenue teams that turns website and market activity into live actions. It combines Signals, the Context Graph, Inbound Agent, AI Chatbot, Smart Popups, and Lead Routing to respond when buyers show intent. Warmly also ties into LinkedIn, Slack, and OpenAI, and its site shows customers including Continu, BRIJ, and Trend Hunter.
What is Warmly used for? Who is it for?
Warmly is used for GTM agents, Inbound Agent, and AI Chatbot. It's built for Demand generation teams, RevOps leaders, and SDR teams.
Does Warmly have an API and what does it integrate with?
Warmly doesn't publish a public API. It integrates with LinkedIn, SlashExperts, Tiny Finch, Slack, Bombora, and 6 more.
Editor's read
Check whether your workflow depends on the Coldly Database refresh model and monthly entity updates. If your team needs a different data freshness cadence or a separate source of truth, verify that before committing.
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