Amplemarket

Amplemarket sells one platform with an AI layer called Duo on top. Duo's job is to decide who a rep should contact today: it scans the market daily for buying signals such as a closed-lost prospect looking again, a decision maker visiting the site, or a review left on a competitor. A second set of research agents gathers the context behind each signal so the rep sees who the person is and why the moment matters, and Duo drafts a multichannel sequence across email, calls and social steps.

The framing throughout is assistive rather than unattended. The product page heads the copilot with "Duo works alongside your reps", and the pricing sheet lists Duo Copilot, Copywriter, Competitive Intelligence and Signals as line items on every plan, with Duo Voice for AI voice messages held back to Growth and above and Duo Inbox, which drafts replies, to Elite or a paid add-on.

Underneath Duo sits the part that is not AI: a B2B contact database with 30-plus filters, multichannel sequences, a dialer, email validation, mailbox warmup and a domain health center. Several named customers are described as having migrated off Apollo, ZoomInfo, Outreach or Salesloft, which is the market this is priced against.

The published entry point is the Startup plan at $600/mo on an annual term with two users included and more sold separately. No month-to-month rate is printed anywhere, so the headline figure is the annual-term rate. Growth and Elite both read "Custom" and include four and ten users respectively.

What a plan really buys is a data allowance. Startup carries 27,000 contacts, 13,500 email credits and 600 phone credits per user per year, zero custom data requests and two mailboxes per user. Growth moves to 140,000 contacts and 5,000 phone credits, Elite to 400,000 and 9,600. Credits are also spent outside the app: enrichment through the API or the MCP server costs 0.5 credits per request, results are cached for 24 hours, and revealing an email address or phone number costs more on top. The API returns an insufficient_credits error when the account runs dry.

The contract shape matters as much as the number. Price, licenses and duration are set in an Order Form rather than at checkout, the agreement renews automatically unless either side gives sixty days' written notice, renewal increases are capped at 7%, and cancelling mid-term still means paying to the end of it with no refund. Exceeding the Order Form limits lets Amplemarket charge for overage or revoke access.

Every plan includes a free trial, and the page says nothing about its length or whether a card is needed.

There is a documented REST API at api.amplemarket.com with bearer-token auth, a playground, a Postman collection and published limits: 500 requests per minute by default, 300 on people search and 30 on adding leads to a sequence. The docs state the API is available from all accounts, which is worth noting against the pricing page, where API access appears in no tier comparison row.

The MCP server is the more interesting piece. It runs at mcp.amplemarket.com/mcp, uses OAuth rather than keys, and exposes around a dozen tools including search_people, search_companies, enrich_person, create_lead_list, add_leads_to_lead_list and ask_analytics. Those are not read-only, so a buyer connecting Claude or ChatGPT should read the consent screen rather than assume a lookup tool. The server is rate limited to 100 requests per minute per user and appears ticked on all three plans in the comparison table.

Outbound webhooks fire on sends, replies, calls and meetings booked, with reply-label routing from Workflows,. An HTTP request stage calls an external endpoint from inside a sequence, and Zapier, Clay, Salesforce, HubSpot and five dialers round it out.

Amplemarket runs two businesses, and its own privacy policy says so: "Data Broker" activities selling or licensing personal information to customers, and the "Business Services" software itself. That split explains the rest.

The terms grant Amplemarket a worldwide, irrevocable, perpetual, royalty-free license to use what you upload to improve the service, including to verify and expand the shared contact directory and to analyze it with machine learning. No opt-out is published. Retention is a floor rather than a dial: customer personal information is kept per the written agreement and then for a minimum of five years. Data is stored in the United States with European transfers under the Data Privacy Framework and standard contractual clauses, and no region choice is offered.

Exit is the clause to read twice. You may pull your own records out through the API or CRM sync while the contract runs, but on termination you must immediately delete any Service Output Data, which covers every contact, phone number and enriched field that came from the platform. A team that kept using that list after cancelling would be outside the agreement.

On security the published position is solid: a SOC 2 Type II certification, third-party penetration tests covering source code and deployed environment, encryption at rest and in transit with Google Cloud KMS, and a trust portal. A Data Processing Addendum is linked from the terms. There is no uptime commitment anywhere, and the terms disclaim any warranty that the service will be uninterrupted.

The company is operated by Tagis Inc., at 2443 Fillmore St in San Francisco, which is the entity named in the terms of service; the privacy policy adds a European registered agent in Lisbon. It was founded by three people still listed as executives, João Batalha as CEO, Luís Batalha as CPO and Mica Oliveira as CRO.

The recognition the site leans on is a Gartner Cool Vendor award in generative AI for sales and a G2 top sales tools placement. Governing law is California, with binding arbitration and a class-action waiver, and liability is capped at fees paid in the preceding twelve months. No funding figures are published on the site.

This suits a sales team that wants prospect data, sequencing, dialing and deliverability in one contract and is willing to sign an annual term for it. The per-user credit allowances make it reasonably predictable for a stable headcount.

It fits badly in three cases. A solo seller or a team that wants to try before committing has only a trial and a $600 monthly floor on an annual term, with no standing free plan. A buyer who needs single sign-on, AI voice messages or automatic reply drafting has to reach Growth or Elite, where no price is published. And an organization with a mandate to keep its data out of vendor model training, a retention limit shorter than five years, or EU storage, will not find any of those options documented here.

The deletion-on-termination clause is the one to raise with procurement before signing, because it governs what happens to the list a team spends a year building.