11x.ai

Two products, sold and priced separately.

Alice is the outbound agent: it sources prospects, researches them, writes and sends multi-channel sequences, and books meetings. The thing that distinguishes it commercially is what comes in the box. Every Alice tier includes "11x Managed Gmail Mailboxes" with "Domain Setup, Warmup, Inbox Rotation, Monitoring", plus contact data, bi-directional CRM sync, meeting scheduling and onboarding. 11x's own FAQ states: "Every plan bundles contact data, email deliverability, warmup, inbox rotation, meeting scheduling, CRM sync, and onboarding. You only need to bring your own CRM license." (https://www.11x.ai/products/alice/pricing)

That matters because the do-it-yourself version of this is four separate vendors — a data provider, a sequencer, a warmup/inbox-rotation tool, and secondary sending domains — each with its own contract. 11x sends from mailboxes it manages on domains it sets up, not from your primary domain, which is standard practice for protecting your main domain's sending reputation but does mean your outbound carries lookalike domains rather than your own.

Julian is the inbound agent: real-time qualification across voice, web chat, SMS and WhatsApp, with CRM integration and API access at entry tier.

The pricing metric is worth noting: "We charge per lead, not per send. Whether Alice runs three touchpoints or thirty, the price stays the same." You are billed on new prospects entering the system per month, not on email volume — so longer sequences don't cost more. (https://www.11x.ai/products/alice/pricing)

11x publishes entry pricing, which is unusual in this category and a change from its earlier contact-sales-only posture.

Alice (https://www.11x.ai/products/alice/pricing):

• Growth — "Starting at $3,750 / mo", "Billed Annually". Up to 5 end users, 2,000 new prospects/month.
• Pro — Custom, billed annually. Up to 10 end users, 5,000 new prospects/month, adds multi-language outreach (105+).
• Enterprise — Custom, annual or multi-year. Unlimited end users, 10,000+ prospects/month, adds SSO, custom DPA, custom SLA, custom integrations + API, dedicated CSM and forward-deployed engineer.

Julian (https://www.11x.ai/products/julian/pricing):

• Growth — voice "Starting at $5,333 / mo" (2,000 calls/month, SMS + WhatsApp included) and chat "Starting at $2,417 / mo" (3,000 chats/month, 2 languages), both billed annually.
• Pro — Custom: 4,000 calls and 7,000 chats/month, adds voice/accent cloning and simulated testing + evals.
• Enterprise — Custom: 50,000+ calls and 100,000+ chats/month.

Voice and chat are quoted as separate line items, so a buyer wanting Julian on both channels at entry tier is looking at roughly $7,750/month by our arithmetic, before Alice.

The discrepancy. The Growth card says "Starting at $3,750 / mo" "Billed Annually", which annualises to $45,000. The FAQ lower down the same page says "11x starts at $36,000 per year on the Growth plan." Those two numbers do not reconcile — $36,000/year is $3,000/month. We have not established which is current; ask 11x to confirm in writing which figure applies before you build a business case on either. At the card price, 2,000 prospects/month works out to about $1.88 per prospect contacted; at the FAQ price, about $1.50 (our arithmetic).

Other stated terms, all from the same FAQ: annual is the default with two- and three-year commitments available at discount tiers; no setup or implementation fee; "Price increases at renewal are capped" — the cap itself is not published.

This is the most useful public statement 11x has made and it comes from the CEO. In an interview on the GTM Council podcast, Prabhav Jain — who became CEO in 2025 — said: "I don't think AI SDRs work, right? I don't think they work in the current form. And you're kind of hearing that from the CEO of the company that invented the word." His argument is that the replacement framing is wrong: the agent should absorb research, writing and inbound triage so human reps can spend time on calls.

He also lays out explicit disqualification criteria — a mature GTM organisation with AEs, BDRs and marketers already in place; a named operational owner; geographic channel fit; a reachable audience on LinkedIn or email; and prior outbound experience. On ownership specifically: "If you tell me the CEO is going to own it, we're not selling to you. They have no time. If you tell me the CRO is going to own it, they have no time. We're not going to sell to you." (https://gtmcouncil.substack.com/p/prabhav-jain-ceo-11x-on-stacked-gtm)

Use it as a self-assessment. If you are a small team hoping Alice replaces the lead-generation hire you haven't made, the vendor's own CEO is telling you that is the failure mode. If you have an SDR team and a RevOps person who will own campaign configuration, you are the described buyer.

The same interview puts a pilot at "under a hundred thousand" versus roughly $1.5M/year for five engineers and a PM building in-house — a vendor-framed comparison, but a transparent one.

Every published tier for both products is billed annually. There is no published monthly, self-serve or free tier, and no published trial.

A Trustpilot reviewer dated 30 April 2026 describes how that played out for them: "Engaged with 11x through multiple discussions and internal/legal alignment based on a pilot approach that was consistently positioned throughout the process. Late in the engagement, this shifted to requiring a full annual commitment before any validation could take place. The issue was not pricing, but the inconsistency and lack of transparency in how the engagement was handled, which resulted in significant wasted time." (https://www.trustpilot.com/review/11x.ai)

That is one account and 11x may well run genuine paid pilots — the CEO refers to pilots in the interview above. But it is a single-source warning worth acting on: get the commercial structure, including whether a pilot exists and what happens at its end, agreed in writing before you spend legal time.

Two further contract details that matter more than they look:

• SSO and a custom DPA are Enterprise-tier only. For a product with bi-directional write access to your CRM and control of mailboxes sending in your company's name, a buyer on Growth or Pro is accepting the standard DPA and no SSO. If your security team will not sign off on that, your real entry point is Enterprise, not $3,750/month.
• Multi-language outreach (105+) starts at Pro. Non-English outbound is not in the entry tier for Alice; Julian's entry chat tier is capped at 2 languages.

11x runs a SafeBase-hosted trust center at https://trust.11x.ai/ listing two compliance items: SOC 2 Type 2 and CASA Tier 3.

CASA Tier 3 is worth explaining because it is a genuinely relevant signal here rather than a badge. It is Google's Cloud Application Security Assessment, the tier required for apps requesting restricted Gmail API scopes — which is consistent with, and corroborates, the "11x Managed Gmail Mailboxes" architecture the pricing page describes. It means the Gmail-side integration has been through Google's assessment rather than being an undocumented workaround.

SOC 2 Type II also appears as a platform row on the Alice pricing comparison table. Policies listed publicly include data protection, data retention, data classification, incident response, business continuity/DR and change management; the documents themselves and the knowledge base are gated behind an access request, which is normal. Annual penetration testing is stated.

No ISO 27001 or HIPAA certification is listed. The full subprocessor list is gated, though the trust center page links out to the trust centers of OpenAI, Datadog and PostHog — so OpenAI is in the processing chain, which matters if your DPA restricts where prospect and CRM data may go.

The independent review base is small, so read it as directional rather than statistical.

Trustpilot rates 11x 4.1/5 (https://www.trustpilot.com/review/11x.ai). We counted roughly 29 reviews across the two pages, running from 2024 to July 2026, all labelled by Trustpilot as "Unprompted". The positive ones are recent and consistent on two themes — fast onboarding ("Onboarding took around two weeks", 1 May 2026) and responsive customer success managers, several named. One 5-star reviewer is usefully specific about the trade-off: 11x "stands out from competitors is its ability to support deep customization and account-level research... It does require a bit more expertise in AI, prompt building, and thoughtful campaign setup than some other AI tools."

A 5 March 2026 reviewer who was broadly positive still noted: "One thing I wish was more keen or sharp is the responses generated, as even with absolutely tailored prompting - you can see some flaws and AI generated language."

The most detailed negative account, dated 24 August 2025, is a customer publishing the feedback they gave 11x on declining renewal: "We invested $9,000 in the tool and approximately $3,000 in human resources time. Out of 9,000 messages sent, which were intended to be well-researched, highly targeted, and appealing, we received no meeting requests." They describe an ICP-filter failure — "in a campaign targeting companies with fewer than 500 employees, Alice incorrectly targeted a high-ranking manager at Google, simply because he 'used to work' at a smaller company" — and messages "compiled with strange mistakes, rendering them unintelligible." Their conclusion: "effective use of Alice would require a full-time person dedicated to monitoring every aspect of targeting and messaging." That is one customer's experience from a year ago, and it aligns closely with the CEO's own later insistence on a dedicated operational owner.

G2 and Gartner Peer Insights both block automated access, so we could not verify counts or ratings there. 11x displays a G2 "Leader, Mid-Market" badge on its homepage; we were unable to verify it independently and it should not be taken as corroborated.

11x was the subject of two independent investigations in March 2025, and a buyer doing diligence will find them, so here is what they said and where things stand now.

TechCrunch, 24 March 2025 reported that companies whose logos appeared on 11x's site were not customers. A ZoomInfo spokesperson: "We did not give them permission to use our logo in any manner, and we are not a customer" — describing a one-month trial and stating "11x's product performed significantly worse than our SDR employees"; ZoomInfo's lawyer alleged "deceptive trade practices, trademark infringement, misappropriation of goodwill, and false advertising." Airtable also said it was not a customer. Employees described churn — one said "We were losing 70-80% of customers that came through the door" — and product problems. 11x said it "promptly removed any undesired or inaccurate customer mentions", stated its "retention rate is currently 79%", and said the highest churn was in "initial cohorts in late 2023." (https://techcrunch.com/2025/03/24/a16z-and-benchmark-backed-11x-has-been-claiming-customers-it-doesnt-have/)

Sifted, 26 March 2025 reported on workplace culture and corroborated the churn picture: "sources telling Sifted at one point more than 70% of customers had closed or paused their accounts." Then-CEO Hasan Sukkar disputed the accuracy of the numbers. (https://sifted.eu/articles/11x-toxic-culture-ceo-working-nights-a16z)

What has changed, verifiably:

• Sukkar stepped down as CEO in May 2025 and moved to non-executive chairman; CTO Prabhav Jain became CEO (https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/). Jain was still CEO as of a CNBC interview published 13 July 2026 (https://www.cnbc.com/video/2026/07/10/prabhav-jain-11x-ceo-a-fortt-knox-conversation.html).
• The customer-proof practice is materially different today. We loaded the homepage in a browser and every logo in the social-proof section is attached to a case study and a named, titled individual with a photo — Mapped, The Lab Group, Ornn, Rogo, Brainsuite, BuildWitt, Rillet, Leica Biosystems, Groupe Santiane, Checkr, Unitech, UST. The customers page carries 14 such studies with named people (Bobby Goodman VP Sales & Marketing at Mapped; Zoë McKenzie Director of RevOps Technology at Checkr; and others). Whether or not the underlying results are as claimed, the anonymous-logo-wall practice that drew the 2025 complaints is not what the site does now. That is checkable in a minute and worth checking yourself.
• The company is operating and shipping: the blog has posts through 28 July 2026, and LinkedIn shows 94 people listing 11x as their employer (https://www.linkedin.com/company/11x-ai/). Offices are listed in San Francisco (677 Harrison Street) and London.

What has not been established: we found no independent reporting on 11x after May 2025 — no follow-up on retention, no updated revenue figure, no confirmation of how the ZoomInfo dispute resolved. The absence of coverage is not evidence of anything either way. Current retention, current ARR and whether the 2025 product-quality problems were fixed are all not established from public sources.

Concrete things to do, given the above:

1. Resolve the price. Ask which is correct: "Starting at $3,750 / mo, Billed Annually" or "starts at $36,000 per year". Get it in the quote.
2. Ask what happens above the prospect cap. Growth is 2,000 new prospects/month. No overage rate is published for exceeding it — establish whether you are throttled or billed.
3. Pin down the pilot. Given the April 2026 reviewer's account, get in writing whether a paid pilot exists, its length, and whether it converts automatically to an annual term.
4. Ask for the renewal cap number. The FAQ says increases are "capped" without saying at what.
5. Take security to your reviewer early if you need SSO or a custom DPA — both are Enterprise-only, which may reset your budget.
6. Ask two named case-study customers for a reference call, choosing ones whose motion resembles yours. The case studies name real people at real companies with titles; that is precisely what makes them checkable.
7. Name your operational owner before the first sales call. By the CEO's own criteria, if you can't, the deployment is predicted to fail — and you will have learned that for free.

Direct alternatives 11x itself names on its site are Artisan and Outreach; we have not evaluated either here.