11x.ai

11x makes two 'digital worker' products: Alice, an outbound AI SDR that researches prospects and runs multi-channel sequences (email, LinkedIn, phone, SMS) across a claimed 50+ data sources; and Julian, an inbound AI phone agent that answers calls, qualifies leads and books meetings. Both are sold to sales/RevOps/marketing teams, mid-market through enterprise.

11x used to gate pricing entirely; it now publishes a real ladder. Growth is $3,750/month billed annually ($45,000/year) for up to 5 users and 2,000 new prospects/month, including managed Gmail mailboxes and CRM sync. Pro (up to 10 users, 5,000 prospects/month, 105+ language outreach) and Enterprise (unlimited users, 10,000+ prospects/month, SSO, custom DPA/SLA, dedicated CSM) are both custom-quoted. Contracts are annual (multi-year available at a discount) — there is no monthly plan, so a bad first quarter still costs a year's commitment.

In March 2025, TechCrunch (based on ~24 sources including current and former employees) reported that several logos on 11x's website — including ZoomInfo and Airtable — belonged to companies that had only run brief, unpaid pilots and had not authorized the logo use. ZoomInfo told TechCrunch it was not a customer and threatened legal action for trademark infringement and false advertising; as of this research no lawsuit appears to have actually been filed, only the threat. Former employees also told TechCrunch that 11x counted one-year contracts at full value even after customers exercised a 3-month break clause and stopped paying, putting durable revenue around $3M against a claimed near-$10M ARR, with early-customer churn of 70-80%. 11x disputed the ARR framing (it says it reports 'contracted ARR' reviewed by investors during diligence) and attributed remaining unauthorized logos to human error. Founder and CEO Hasan Sukkar stepped down in May 2025; CTO Prabhav Jain, a former Brex engineering leader, is now CEO.

11x's published Checkr case study names three specific Checkr employees by title (Revenue Systems Analyst, Director of Shared Services, Director of RevOps Technology) with attributed quotes about using both Alice and Julian — a materially different footing than the disputed ZoomInfo/Airtable logos, since it's a named, quoted account rather than a bare logo. The vendor's claimed figures in that case study (7x/700% ROI, $1.2M+ pipeline, 225% email response lift) are 11x's own numbers and Checkr's, not independently audited — treat them as a customer testimonial, not a verified benchmark.

11x publishes a real security page and a trust center (trust.11x.ai) listing SOC 2 Type II and CASA Tier 3 certification, AES-256 encryption at rest in AWS RDS, TLS in transit, and GDPR/CCPA compliance claims with DPAs available for EU customers. The SOC 2 report itself is gated behind a trust-center access request, which is standard practice, not a red flag.

Third-party blog aggregators cite a G2 rating around 4.4/5 from roughly 30 reviews for 11x, but G2 and Trustpilot both blocked direct access during this research (HTTP 403 to both a live fetch and a headless browser), so that figure could not be independently confirmed and should be treated as unverified.

11x has raised $76M total: a Series A led by Benchmark (2023, $90M valuation) and a $50M Series B led by Andreessen Horowitz in November 2024 at a $350M post-money valuation. No funding round has been reported since. The company was reportedly approaching $10M ARR at the time of the March 2025 controversy, a figure it disputes was misrepresented, not the underlying number.