Recraft

What does Recraft do?

Recraft handles image generation and editing in one workspace, combining prompt-based creation with vector output, mockups, and cleanup tools. It can generate logos, icons, illustrations, product visuals, and photoreal shots from a single prompt, while the AI image editor removes backgrounds, erases objects, upscales resolution, and converts formats without forcing a separate workflow. The vector side is especially strong: the AI vector generator turns text into production-ready SVGs, and the image vectorizer converts PNG, JPG, or WebP files into scalable vector files. At scale, Recraft says it serves over 3 million users across 200 countries and has helped create more than 350 million images. The product is built for designers who need text rendering, consistent brand style, and precise control over layout, including exact text and element placement. It also supports API access, and the site shows use by teams at The Times, Ogilvy, HubSpot, Netflix, Asana, Airbus, and Microsoft.

Why use Recraft?

• It combines image generation, vector creation, and editing tools, so teams can stay in one workflow instead of stitching together separate apps.
• Its vector-first capabilities let buyers create SVG-ready assets and convert raster files without losing scalability.
• The product shows text rendering and layout control, which matters when visuals need readable copy and exact element placement.
• Recraft supports consistent styles without training, helping teams keep brand visuals aligned across repeated outputs.
• The platform is used by over 3 million users across 200 countries, which signals broad adoption beyond a narrow niche.

Who is Recraft for?

• Brand designers who need consistent visuals and editable vector output.
• Marketing teams who create campaign images, banners, and social assets quickly.
• Illustrators who want prompt-driven art with tighter control over style and text.
• Product teams who need mockups, icons, and presentation visuals from one workspace.
• Creative teams who collaborate on shared assets and centralized billing.

What are Recraft's key features?

What does Recraft integrate with?

• Discord
• Figma
• Framer
• Google Docs
• Chrome

What are Recraft's use cases?

How does Recraft work?

1. Start by entering a prompt or uploading a reference image, then choose the visual format you need. Recraft's exceptional prompt understanding helps turn rough ideas into usable starting points.
2. Pick a style from the Style Library or create a custom one, then keep it consistent across outputs. Use consistent styles without training to maintain a unified look across campaigns and assets.
3. Refine the result with AI editing tools: remove backgrounds, erase unwanted objects, recolor, crop, or upscale. If you need production files, switch to unmatched vector generation and export SVG.
4. Apply the design to mockups or adapt it for different channels using AI mockup generator and integrations like Figma or Framer. This makes it easier to move from concept to presentation-ready work.
5. Save your best styles and assets in a shared workspace, then reuse them across future projects. Teams plans add centralized billing and shared custom styles so collaboration stays organized.

How much does Recraft cost?

Frequently asked questions