Recraft

What is Recraft?

Recraft is an AI-powered design platform that generates and edits images, vectors, and mockups from text prompts, built for designers, content creators, sellers, and teams. Unlike tools such as Midjourney or DALL-E, which output raster images only, Recraft can produce editable SVG vector files directly from a prompt and is practical for logos, icons, and scalable brand assets. The platform operates as a browser-based studio with an infinite canvas, giving users access to multiple AI models without switching between external tools. It is best understood as a design co-pilot that works alongside traditional software like Adobe Creative Suite rather than replacing it.

Key Features

• AI Image Generator: Generates images from text prompts across styles including photorealism, flat design, and 3D, with support for up to 4 images per generation on paid plans. The latest Recraft V4 model is noted for handling complex prompts with stronger consistency.
• AI Vector Generator: Produces editable SVG files with structured layers and clean geometry directly from prompts, with no manual tracing required and is suitable for logos, icons, and other scalable brand graphics.
• AI Mockup Generator: Creates realistic product mockups and interface visuals for use in marketing and branding materials.
• Custom Styles: Allows users to upload reference images, from which Recraft learns color palettes, composition, and line quality to apply consistently across generated assets. Multiple style inputs can be blended into a single generation.
• Upscaler: Increases image resolution for print-ready outputs in one step, including a Creative Upscale option available on paid tiers.
• Background Remover: Isolates subjects from their backgrounds, with additional tools for recoloring and restyling backgrounds within the same workflow.
• Inpainting and Outpainting: Edits specific regions of an image or extends compositions beyond their original boundaries.
• AI Models Integration: Provides built-in access to Recraft V4, V4 Pro, and third-party models including Flux, GPT Image, Seedream, and video generation models such as Kling, Veo, and Sora on higher-tier plans.

Use Cases

• Graphic Designers: Use vectorization, background removal, and SVG generation to produce scalable logos, icons, and clean product visuals without manual conversion in Illustrator.
• Content Creators and Social Media Managers: Generate brand-aligned graphics and social posts rapidly, including cohesive image sets suitable for A/B testing on platforms like Instagram.
• E-commerce Managers and Sellers: Create realistic product mockups for merchandise such as t-shirts or mugs, reducing the need for physical photoshoots.
• Marketers and Teams: Use the platform for campaign brainstorming and ideation, producing hero banners, moodboards, and event posters with consistent visual style across assets.

Strengths and Weaknesses

Strengths:

• Native SVG vector generation produces structured, layered files that integrate directly with tools like Illustrator, which is a capability not commonly found in AI image generators.
• Rated 4.7/5 on G2 across 402 verified reviews, with users consistently citing ease of use, quick setup via Google login, and fast generation speeds.
• Strong prompt adherence and style consistency, particularly for minimalist compositions and complex scenes requiring clean lines.
• Free tier provides daily access to core generation features without requiring a credit card.

Weaknesses:

• The credit system is considered restrictive by heavy users, and credits are deducted even for failed generations when servers are busy.
• Users on Trustpilot (December 2025) report frequent error notifications, download failures, and slow or unhelpful support responses.
• Several core features show inconsistent behavior, including dimension controls that change post-generation, custom style creation failures, and inpainting results that underperform compared to dedicated alternatives.
• Mobile apps lack features available on the web version, including upscaling, inpainting, presets, and editing tools.

Pricing

All prices shown are billed annually and exclude VAT. A monthly billing option is available at a higher rate.

• Free: $0/month, 30 credits per day, up to 2 images per generation, basic editing tools, Style Library access, Recraft models only. All images are public with no commercial use rights.
• Basic: $10/month (billed annually, $120/year), 1,000 credits per month, commercial rights and private generations, unlimited image uploads, access to third-party models (Flux, GPT Image, Seedream, and others), advanced tools including Custom color palettes, Magic wand, Creative upscale, and Extract prompt, up to 4 images per generation, up to 5 parallel generations, credit top-ups available.
• Pro: $16/month (billed annually, $192/year), 2,000 credits per month, everything in Basic plus video generation with access to Kling, Veo, Sora, Grok Imagine Video, Seedance, and other video models, priority image generation, up to 10 parallel generations for both images and video.
• Teams: $18/month per seat (billed annually, $216/seat/year), 2,000 credits per month per seat, everything in Pro plus shared workspace and custom styles, centralized account management and billing, Single Sign-On (SSO), and premium 24/7 support.

Credit usage varies by action: generating or modifying an image costs 1-2 credits depending on format, while Creative Upscale costs 20 credits. An API is also available with separate per-image unit pricing.

FAQ

What is Recraft?

Recraft is a browser-based AI design platform that generates images, vectors, and mockups from text prompts. It is built for designers, content creators, e-commerce sellers, and creative teams who need production-ready visual assets.

Who makes Recraft?

Recraft is developed by Recraft, Inc., a startup based in London.

What makes Recraft different from Midjourney or DALL-E?

Recraft can generate native SVG vector files with editable, structured layers directly from a prompt, which Midjourney and DALL-E do not support. It also includes built-in brand consistency tools, mockup generation, and professional editing features within a single canvas.

Can Recraft generate vector graphics?

Yes. Recraft's AI Vector Generator produces editable SVG files with clean geometry and structured layers from text prompts, without requiring manual tracing of raster images.

Does Recraft support video generation?

Video generation is available on the Pro and Teams plans. Supported models include Kling, Veo, Sora, Grok Imagine Video, and Seedance.

Is Recraft free to use?

Recraft has a free plan that provides 30 credits per day. The free tier is limited to personal use, Recraft models only, and all generated images are made public. Commercial use requires a paid plan.

How much does Recraft cost?

Paid plans start at $10/month (billed annually) for the Basic tier, $16/month for Pro, and $18/month per seat for Teams. A free plan with daily credits is also available.

How do Recraft credits work?

Generating or modifying an image uses 1-2 credits depending on the format. The Creative Upscale tool costs 20 credits. Credits reset monthly on paid plans and daily on the free plan. Top-up credits are available on Basic and above.

Can I use Recraft-generated images commercially?

Commercial use rights are included in the Basic, Pro, and Teams plans. The free tier does not include commercial use rights, and all free-tier images are public by default.

What third-party AI models does Recraft support?

On paid plans, users can access models including Flux, GPT Image, Seedream, Nano Banana, and video models such as Kling, Veo, Sora, and Seedance, all within the Recraft studio canvas.

Does Recraft integrate with Figma or Photoshop?

Yes. Recraft supports integration with both Figma and Photoshop and is usable within existing professional design workflows.

Is Recraft good for e-commerce?

Recraft's AI Mockup Generator can create realistic product previews for items such as t-shirts, mugs, and gadgets, which can reduce the need for physical photoshoots. E-commerce managers and sellers are listed as a primary user group.

What are common complaints about Recraft?

Reported issues include download and export errors, server errors that still consume credits, inconsistent behavior in core features such as custom style creation and inpainting, and limited functionality in the mobile app compared to the web version.

How is Recraft rated by users?

Recraft holds a 4.7/5 rating on G2 based on 402 verified reviews, and a 4.7/5 rating on Product Hunt. Trustpilot reviews from late 2025 include mixed feedback, particularly around support and server reliability.

What are the best alternatives to Recraft?

Based on the research available, Midjourney and DALL-E are the most frequently compared alternatives for AI image generation. For vector-specific work, tools like Adobe Illustrator with AI features are relevant. Invoke AI is noted as an alternative with stronger inpainting capabilities.