Runway

What does Runway do?

Runway handles AI-assisted video creation by combining generation, editing, and transformation tools in a single interface. Users can start from text, images, or existing footage, then refine results with Gen-4.5, Aleph, Act-Two, and tools like Transform Video, Visual Effects, and References to Video. The workflow is built for creative iteration: change lighting, restyle a shot, add or remove elements, or build storyboards and animatics before committing to production. At scale, Runway says thousands of creators, agencies, and enterprises use the platform, and its site shows 6 offices across New York, San Francisco, Seattle, London, Tel Aviv, and Tokyo. The company also publishes customer stories with Amazon, History Channel, Under Armour, and UCLA's Department of Film, Television and Digital Media. For larger teams, the enterprise offering adds SSO, advanced security and compliance, configurable team spaces, and workspace analytics; the public site does not list a general API.

Why use Runway?

• Runway's workflow spans ideation through finishing, which reduces handoffs between separate creative tools.
• Its third-party model access gives teams more room to compare outputs without leaving the platform.
• The product supports both quick experimentation and structured workflows, which helps teams standardize repeatable production steps.
• Enterprise features are built for organizational control, not just individual creation, with SSO and workspace analytics.
• Public customer stories span entertainment, advertising, education, and architecture, showing broad creative applicability.

Who is Runway for?

• Video production teams who want to generate, edit, and transform footage in one place.
• Marketing teams who need rapid content variations for campaigns and channel-specific assets.
• Studios and agencies who want AI-assisted previsualization, storyboarding, and finishing tools.
• Educators and researchers who need a practical way to prototype AI-assisted media workflows.
• Enterprise creative operations teams who need security, collaboration, and workspace controls.

What are Runway's key features?

What does Runway integrate with?

• Amazon
• History Channel
• Under Armour
• Lionsgate
• Tribeca Festival

What are Runway's use cases?

How does Runway work?

1. Start by adding your first asset or prompt in the editor, then choose Gen-4.5 or Edit, Transform and Generate Video to create a base clip from text, references, or existing footage.
2. Refine the result with Transform Video, Visual Effects, and Runway Characters to change scenes, add performance, or adjust the look without rebuilding the project from scratch.
3. Organize repeatable production steps in Build the Workflows so your team can reuse the same sequence for campaign variants, storyboards, or finishing passes.
4. Use Runway Agent to speed up prompt-to-output iteration, then review versions in the workspace and keep the strongest cuts for delivery.
5. Scale the process with the API and team controls, so ongoing projects stay organized, assets remain accessible, and production can continue across campaigns.

How much does Runway cost?

Frequently asked questions