Apollo
What is Apollo?
Apollo is a revenue intelligence and outbound platform for sales, revenue operations, account executives, and marketing teams that combines verified B2B data, AI prospecting, and multi-channel engagement. It includes Outbound, Inbound, Data Enrichment, Deal Execution, AI Assistant, Workflow Automation, and the Chrome Extension, and it integrates with HubSpot, Salesforce, Google, Microsoft, and Claude by Anthropic. Plans run Free $0, Basic $49/month, Professional $79/month, and Organization $119/month.
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At a glance
- Apollo is best for revenue teams who need verified data and AI-assisted outreach in one workflow.
- Free $0; Basic $49; Professional $79; Organization $119
- 14 days, no credit card
What does Apollo do?
Apollo's pipeline combines verified B2B data, AI prospecting, and multi-channel engagement so teams can find leads, enrich records, and launch outreach from one place. The platform's Outbound, Inbound, Data Enrichment, and Deal Execution flows are supported by features like Contact & Account Search, AI Assistant, Workflow Automation, and the Chrome Extension, so reps can move from research to action without stitching together separate tools. Behind the scenes, Apollo draws on a 2 million-contributor data network and a database with 230M+ contacts across 30M+ companies. Its verification layer checks emails and direct phone numbers in real time, with 97% email accuracy and less than 1% invalid direct phone numbers. Apollo is GDPR compliant, ISO 27001 and SOC 2 certified, and it supports teams like Customer.io, Accord, and Gumloop. The site also points to integrations with HubSpot, Salesforce, Google, Microsoft, and Claude by Anthropic, while the browser extension lets users prospect inside their existing workflow.
Why use Apollo?
- Apollo combines a large B2B database with real-time verification, so teams can work from fresher contact data.
- Its outbound, inbound, enrichment, and deal execution flows reduce the need to stitch together separate point tools.
- The browser extension lets reps prospect while staying inside familiar web and CRM workflows.
- Security and compliance coverage includes GDPR compliance plus ISO 27001 and SOC 2 certification.
- The platform's scale and customer base show it is built for teams operating at high volume.
Who is Apollo for?
- Sales development teams who need faster prospecting and higher-quality contact data.
- Revenue operations teams who want cleaner enrichment and tighter CRM workflows.
- Account executives who need to research accounts and execute outreach from one platform.
- Marketing teams who want inbound lead qualification and routing tied to sales execution.
What are Apollo's key features?
Outbound
Build outbound sequences with Gmail and Salesforce extensions, unlimited sequences on paid plans, and US dialer support to reach prospects faster.
Inbound
Capture and route inbound interest with AI research, intent filters, and Google Calendar or CRM integrations so reps prioritize the right leads.
Data Enrichment
Enrich CSV, CRM, and API records with waterfall enrichment and verified contact data from Apollo's 230M+ contacts across 30M+ companies.
Deal Execution
Manage pipeline, meetings, and call recordings in one place, with AI insights and analytics that help teams close deals with less manual work.
AI Assistant
Use AI Assistant and AI Research Prompts to draft outreach, research accounts, and answer questions faster across ChatGPT or Claude by Anthropic workflows.
Workflow Automation
Automate follow-up and sales tasks with workflows, A/Z testing, and CRM syncs to reduce repetitive work and keep data moving.
Chrome Extension
Prospect directly in the browser with the Apollo.io Chrome Extension, plus Gmail and Salesforce extensions, to capture leads while browsing.
CRM & Integrations
Connect Apollo with HubSpot, Salesforce, Adobe Marketo, Google, Microsoft, and other CRMs to keep prospecting and pipeline data aligned.
What does Apollo integrate with?
- Microsoft
- ChatGPT
- Google Calendar
- CRMs
- HubSpot
- Salesforce
- Claude by Anthropic
- Adobe Marketo
- Albato
- Apollo.io Chrome Extension
- Ask Steve
- Bouncer
- Bytemine
What are Apollo's use cases?
SDR prospecting at scale
Sales development teams use Apollo to find and prioritize prospects faster, using Outbound and Contact & Account Search to build targeted lists from the largest global B2B database at your fingertips. They then use the Chrome Extension to work leads directly in the browser and keep outreach moving without switching tools.
RevOps enrichment and routing
Revenue operations teams use Apollo to clean records and keep CRM data current, using Data Enrichment and CRM & Integrations to fill gaps across accounts and contacts. With Workflow Automation, they can route leads and trigger follow-up steps so sales reps receive better-qualified records in the right place.
AE research and deal execution
Account executives use Apollo to research accounts and execute outreach from one workspace, using Deal Execution and AI Assistant to prepare messages, track engagement, and move opportunities forward. The Chrome Extension helps them act on account insights while they browse, instead of bouncing between tabs.
Inbound qualification for marketing
Marketing teams use Apollo to qualify inbound leads and hand them off cleanly, using Inbound and Workflow Automation to score, route, and notify the right sales owner. CRM & Integrations keeps lead activity synced so follow-up happens quickly and qualified demand does not stall.
How does Apollo work?
- Connect your first CRM or data source through CRM & Integrations, then pull in accounts and contacts with Contact & Account Search to start building a working prospect list.
- Refine records with Data Enrichment and Superior verification, so your team works from accurate, rich data instead of stale or incomplete contact details.
- Launch outreach in Outbound or Inbound, using AI Assistant and AI Research Prompts to draft messages, score leads, and prioritize the next best action.
- Install the Apollo.io Chrome Extension to research prospects in real time, capture contacts from the browser, and keep prospecting tied to the page you are viewing.
- Automate handoffs and follow-up with Workflow Automation, then monitor replies, meetings, and pipeline movement in Analytics and Deals for ongoing improvement.
How much does Apollo cost?
Free
$0- Explore the Apollo platform to find leads, manage pipeline & close deals.
- 900 credits
- Per seat per year, granted monthly
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
$49- Take prospecting, outreach & deal management to the next level.
- 30,000 credits
- Per seat per year, granted upfront
- AI Assistant
- Introductory free
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Field & Mailbox Purchasing
- US Dialer (credits apply)
Professional
$79- Optimize your sales process with multi-touch outreach, AI & automation.
- 48,000 credits
- Per seat per year, granted upfront
- AI Assistant
- Introductory free
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Field & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
$119- Transform go-to-market with tools, custom solutions & expert help.
- Per seat per month, (min 3 seats)
- Billed annually
- 72,000 credits
- Per seat per year, granted upfront
- AI Assistant
- Introductory free
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Field & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Frequently asked questions
What is Apollo?
Apollo is a revenue intelligence and outbound platform for sales, revenue operations, account executives, and marketing teams that combines verified B2B data, AI prospecting, and multi-channel engagement. It includes Outbound, Inbound, Data Enrichment, Deal Execution, AI Assistant, Workflow Automation, and the Chrome Extension, and it integrates with HubSpot, Salesforce, Google, Microsoft, and Claude by Anthropic. Plans run Free $0, Basic $49/month, Professional $79/month, and Organization $119/month.
How much does Apollo cost? Is it free?
Apollo has a free plan, with paid tiers including Basic at $49, Professional at $79, Organization at $119. A 14-day free trial is available.
What is Apollo used for? Who is it for?
Apollo is used for Outbound, Inbound, and Data Enrichment. It's built for Sales development teams, Revenue operations teams, and Account executives.
Does Apollo have an API and what does it integrate with?
Apollo doesn't publish a public API. It integrates with Google, Microsoft, ChatGPT, Google Calendar, CRMs, and 9 more.
Editor's read
Check the credit allowances and billing structure before rollout: Free includes 900 credits, Basic 30,000, Professional 48,000, and Organization 72,000, with Organization billed annually and a 3-seat minimum. If your team will lean on enrichment, dialer usage, or AI-heavy workflows, confirm those volumes fit the plan ceiling.
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