Buyer's guide
Clay pricing: every plan, its Actions, Data Credits and rows
What Clay's Free, Launch, Growth and Enterprise plans cost, and how many Actions, Data Credits and table rows each one includes.
Buyer's guide Sales agents
Apollo suits teams starting free, VoiceDrop suits voicemail campaigns, and PipeLime suits hands-off email and LinkedIn prospecting.

Pick by channel first. VoiceDrop drops messages into voicemail from $95 a month with a 7-day free trial, PipeLime writes email and LinkedIn sequences that book meetings into your calendar, and Apollo pairs a contact database with email sequences on a free plan.
Then check how you buy and who owns consent. Apollo sells seats online with no sales contact, PipeLime quotes each buyer, and PipeLime and VoiceDrop both leave consent to the customer.
On 8 November 2026 we listed 398 tools: 21 of them under Sales agents and 198 with a free plan.
Each pick works a different channel: VoiceDrop reaches buyers through voicemail, PipeLime through email and LinkedIn, and Apollo through email sequences and a dialer.
VoiceDrop delivers messages server-to-server straight into the voicemail box, so the phone never rings, in a cloned voice with support for 32 languages. PipeLime says it writes tailored outreach in 40+ languages and runs adaptive follow-ups until it books the meeting. Apollo builds outbound sequences with Gmail and Salesforce extensions and US dialer support, drawing on its own contact database.
Apollo lets a team start at no cost on its free plan, 1 of the 3 with one, while VoiceDrop starts with a trial and PipeLime with a quote and a guarantee.
VoiceDrop’s Budget plan is $95 a month for 500 voice units, about 1,000 static voicemails; it bills successful deliveries and rolls unused units over for 90 days, and its 7-day free trial carries $20 in credits. Apollo charges $49 a seat a month for Basic on annual billing, and credits meter the work at 1 for an email and 8 for a phone number. PipeLime quotes each buyer on a 30-minute demo call and states a 15-day money-back guarantee.
A marketer can set up all of them without code, and VoiceDrop and Apollo can also be bought online, 2 of the 3.
VoiceDrop sells its Budget plan through a Buy Now checkout and starts the middle plans from a self-serve signup, then launches from a spreadsheet and a cloned voice. PipeLime lets you create an account with Google and start a campaign the same day, but every paid plan routes to Talk to sales; setup is an AI onboarding interview. Apollo runs sign-up, plan purchase and its 14-day trial without sales contact, with sequencing and workflows configured in its interface.
VoiceDrop and PipeLime both name HubSpot, and Apollo works from inside your CRM and AI assistants.
VoiceDrop connects through its API plus Zapier, HubSpot, Shopify, Make and Momentum Labs. PipeLime syncs two-way with Salesforce, HubSpot, Pipedrive and Odoo and reaches contacts through Gmail, Outlook, LinkedIn, WhatsApp, Slack, Microsoft Teams and Zapier, booking meetings into your calendar. Apollo routes inbound interest with Google Calendar or CRM integrations, enriches spreadsheet, CRM and API records, and runs a hosted MCP server with connectors in Claude, ChatGPT and Perplexity on any plan, the free one included.
PipeLime and Apollo let the buyer set limits on what the agent does, 2 of the 3, and VoiceDrop logs every login, campaign creation and message delivery with timestamps.
PipeLime runs inside rules the customer sets, with a sending cap you choose and daily caps on shared-inbox sending. Its marketing pages say the agent sends, replies and adapts follow-ups by itself, while its Terms treat AI output as suggestions the customer must review, and its log of personal-data access is PipeLime’s own record, not a feature in the app. Apollo makes every action reviewable and keeps credit use and guardrails with the customer. VoiceDrop limits who can launch campaigns through Teams roles and lets users cap retries.
The buyer carries consent with VoiceDrop and PipeLime, which both say so in writing, while Apollo names ISO 27001 and System and Organization Controls (SOC) 2 audits.
VoiceDrop builds in do-not-call list scrubbing, landline filtering and time-zone-aware send windows, under a November 2022 ruling that makes ringless voicemail to a mobile phone a call needing prior express consent; it names a SOC 2 Type II audit done annually. PipeLime’s Terms leave consents, notices and opt-outs to the customer, and its data processing agreement, last updated 21 September 2026, lists 17 named sub-processors and commits to 72-hour breach notification. Apollo’s Trust Center lists ISO 27001 and SOC 2 with a recovery time objective of 6 hours and a recovery point objective of 24 hours.
Best for voicemail campaigns in your voice: VoiceDrop leaves voicemails in a clone of your own voice.
Price From $95 a month
VoiceDrop delivers recorded or AI-personalized messages server-to-server into a contact’s voicemail box, so the phone never rings. Voices are cloned in 32 languages, campaigns retry on a schedule, and HubSpot, GoHighLevel and Shopify connect through native apps. VoiceDrop’s own legal page says a ringless voicemail to a mobile phone needs prior consent, and its terms leave list scrubbing and consent to the customer.
Plans start at $95 a month on Budget, which holds 500 voice units, about 1,000 static voicemails. A static drop uses 0.5 units, successful deliveries are the ones billed, and unused units roll over for 90 days. Individual costs $495 a month, Growth $995 a month and Scale $1,995 a month, and inbound callback minutes add 2 cents a minute. Budget is bought outright, while the higher plans carry a 7-day free trial worth $20 in credits.
Beside PipeLime and Apollo, VoiceDrop is the pick built around voicemail rather than the inbox. A public API and webhooks come on every paid tier, and every login, campaign creation and message delivery is logged with timestamps.
What it does well
Where it falls short
Best for hands-off email and LinkedIn prospecting: PipeLime’s agent researches each contact, writes the email or LinkedIn message, runs the follow-ups and books the meeting into your calendar.
Price On quote
PipeLime runs outbound from research to booked meeting: it reads each target’s site and LinkedIn, drafts a personalized message, adapts follow-ups and replies to interested prospects. A Website Tracker turns visiting companies into tagged CRM leads with no form, and every generated address is verified before sending. PipeLime says it finds leads across 150+ countries and writes outreach in 40+ languages.
You can sign up with Google and start a campaign the same day, with no card needed. Plans are sized by monthly lead credits rather than seats, and the figure is set on a sales call. A 15-day money-back guarantee is advertised, and you can cancel yourself with no termination fee, effective at the end of the paid period.
Beside Apollo, where your team builds lists and sequences from its database, PipeLime’s agent does the prospecting itself. It syncs with Salesforce and HubSpot and books meetings into your calendar, and the data processing agreement gives a 30-day window after termination to export your data in a machine-readable format.
What it does well
Where it falls short
Best for starting free on a contact database: Apollo keeps a standing Free plan at $0 with no time limit, so a marketing team can build lists and run sequences before buying a seat.
Price Free, then $65 a seat a month
Apollo pairs a business contact database with list building, email sequencing, a dialer, CRM enrichment and meeting scheduling, and the same actions work inside Salesforce, Gmail and a Chrome extension. Its hosted MCP server lets Claude, ChatGPT and Perplexity search and enrich on any plan, free included.
The Free plan costs $0 and carries 75 credits per seat per month, 2 sequences per team and 250 daily email sends, with Gmail as the one mailbox it connects. Basic costs $49 a seat a month paid yearly, and Professional $99 or $79 a seat a month. Credits are the real meter, at 1 credit for an email and 8 for a phone number, and they expire each cycle, add-on credits included. Paid plans come with a 14-day trial.
Beside PipeLime, Apollo hands your team the database and the tools rather than an agent that runs the campaign. It names SOC 2 Type II, an audited System and Organization Controls report, and ISO 27001, and every agent action is reviewable, with autonomy widening as you allow.
What it does well
Where it falls short
“Most integrations connect in a couple of clicks with OAuth or an API key. No code, no IT tickets, no waiting.”
We compared 3 tools on price, free plan and 22 questions about what they do, reading each vendor’s pricing page and product pages between 18 October 2026 and 8 November 2026. We did not sign up for or run any of them.
Everything here was read on 8 November 2026, across 3 tools. More on how our editors read each tool and on the price changes we log.
Ringless voicemail to a mobile phone needs prior express consent: a November 2022 ruling by the Federal Communications Commission held that it counts as a call under the Telephone Consumer Protection Act. VoiceDrop builds do-not-call list scrubbing, landline filtering, time-zone-aware send windows and per-campaign audit trails into the platform. It also says those are tools rather than a substitute for consent, and that the buyer is responsible for complying with the law.
PipeLime quotes each buyer after a 30-minute demo call. Its pricing page describes a Pro and an Enterprise tier by their features, and both route to that demo booking. The same page states a 15-day, no-questions money-back guarantee.
Yes. VoiceDrop, PipeLime and Apollo all set up without code. VoiceDrop launches from a spreadsheet upload and a cloned voice, PipeLime runs an AI onboarding interview and connects your accounts in a couple of clicks, and Apollo configures sequences and workflows in its own interface. Buying online differs: VoiceDrop and Apollo are self-serve, 2 of the 3.
The buyer is. PipeLime’s Terms of Service say it does not obtain consents, issue privacy notices or handle anti-spam duties for the customer, who must determine a lawful basis, give notices and honor opt-outs for every message. VoiceDrop says it is not a law firm and the buyer is responsible for complying with applicable law.
Yes with PipeLime and Apollo, 2 of the 3. PipeLime runs the agent inside rules the customer sets, with a sending cap you choose, and Apollo makes every action reviewable and widens autonomy as the buyer allows. VoiceDrop’s Teams roles limit who can launch campaigns or read delivery reports, and users cap retry counts, but it documents no per-action approval gate.
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First paid plans from $22.22 to $2,417 a month.
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